Head of Growth Marketing

Radius; Crewe; On-site; GBP 50,000 - 90,000; Full time

Job summary

An ambitious global business is seeking a dynamic Head of Growth Marketing to lead innovative strategies that drive business growth. This role involves overseeing outbound sales campaigns, inbound lead generation, and digital marketing efforts, ensuring a cohesive brand experience. The ideal candidate will have extensive experience in scaling customer acquisition and managing impactful marketing campaigns. Join a forward-thinking company dedicated to sustainability and technology solutions, where your leadership and creativity will play a crucial role in shaping the future of marketing.

Benefits

Competitive Rewards Package

Career Development Opportunities

Wellbeing Benefits

Diversity and Inclusion Commitment

Qualifications

• 7+ years in growth marketing with leadership experience.
• Strong understanding of sales funnels and lead scoring.

Responsibilities

• Develop and execute targeted outbound sales campaigns.
• Lead inbound lead generation via content marketing and SEO.
• Oversee digital marketing strategies across multiple channels.

Skills

Growth Marketing

Digital Marketing

Content Marketing

SEO

PPC Advertising

Lead Generation

Analytics

Project Management

Communication

Leadership

Education

Bachelor’s Degree in Marketing

MBA

Tools

Marketing Automation Tools

Analytics Tools

Job description

Join to apply for the Head of Growth Marketing role at Radius.

Company Description

We’re an ambitious, forward-thinking global business that builds transformative solutions for our customers, delivering best-in-class sustainable mobility, connectivity, and technology solutions. Since 1990, our ambition has driven us into new markets, staying ahead of trends. Our mission is to help businesses adapt to the future and capitalize on change, with a core focus on sustainability through our leading e-mobility solutions.

Job Description

We seek a dynamic Head of Marketing to lead our growth marketing strategy, overseeing outbound sales campaigns, inbound lead generation, and digital marketing efforts to fuel business growth. The ideal candidate will have a proven record in executing impactful marketing campaigns, managing teams, and scaling customer acquisition through innovative digital strategies, working closely with sales, product, and leadership teams.

Key Responsibilities

1. Outbound Sales Campaigns: Develop and execute targeted campaigns, collaborate with sales, manage end-to-end outbound initiatives, analyze performance, and refine strategies.
2. Inbound Lead Generation: Lead inbound efforts via content marketing, SEO, paid media, webinars, events, and partnerships; develop multi-channel strategies; oversee content creation; optimize lead capture and nurturing workflows.
3. Digital Marketing Oversight: Lead digital strategies across PPC, social media, email, and display advertising; collaborate with digital teams; implement data-driven strategies; monitor KPIs.
4. Brand Direction: Oversee messaging across channels, partner with product teams, and ensure a cohesive brand experience.
5. Cross-Functional Leadership: Align marketing with sales, work with product and customer success teams, lead go-to-market strategies, and stay informed on industry trends.
6. Analytics & Reporting: Manage campaign performance metrics, leverage analytics tools, and build dashboards for reporting.
7. Budget Management & Strategy: Develop and oversee the marketing budget, evaluate ROI, and manage third-party agencies and partners.

Qualifications

• Bachelor’s degree in marketing, business, or related; MBA is a plus.
• 7+ years in growth marketing, with 3+ years in leadership roles managing campaigns and digital marketing.
• Experience scaling customer acquisition in B2B or B2C contexts.
• Strong understanding of sales funnels, lead scoring, and marketing automation tools.
• Expertise in digital channels and analytics tools.
• Excellent leadership, communication, and project management skills.

Additional Information

We offer a competitive rewards package, career development opportunities, and benefits supporting your wellbeing. We are an equal opportunity employer committed to diversity and inclusion. If you need accommodations during the recruitment process, please let us know.