Head of Growth Marketing

Stopgap - Marketing, Digital & Creative Recruitment; London; On-site; GBP 63,000 - 77,000; Full time

Job summary

A London-based B2B company is seeking a Head of Growth Marketing to lead their marketing function and drive growth. You will create strategies that align with business goals, manage a small team, and oversee various digital marketing channels. The ideal candidate has strong B2B SaaS experience and a passion for using technology to impact social change.

Qualifications

• Proven track record in B2B SaaS marketing.
• Experience in transitioning companies through growth phases.
• Strong understanding of campaign performance and data-driven decision-making.

Responsibilities

• Develop and execute comprehensive growth marketing plans.
• Lead demand generation across multiple channels.
• Track and optimise marketing performance against KPIs.

Skills

B2B SaaS marketing leadership

Marketing funnel optimisation

Campaign performance tracking

Digital channels management

Stakeholder management

Relationship building

Event delivery

Fluent in English

Tools

Google Ads

SEO

LinkedIn Ads

CRM tools

WordPress

Active Campaign

Job description

Overview

Join to apply for the Head of Growth Marketing role at Stopgap - Marketing, Digital & Creative Recruitment.

Base pay range: London based B2B company who are using tech to tackle poverty are looking for a Head of Growth Marketing to lead them into their post scale-up phase.

The Company
Our client believes data and technology can empower people and change lives.

THE ROLE
We’re looking for a commercially-minded Head of Growth Marketing to lead the lead generation marketing function and accelerate growth. You’ll develop and execute a strategy that fuels the sales pipeline, raises brand awareness, and drives measurable results across multiple products and sectors. This is a permanent role, London based, paying £70,000.

You’ll work closely with sales and product teams to align marketing activity with business goals, and lead a small in-house team plus specialist agencies.

What You’ll Do

• Create and deliver a comprehensive growth marketing plan tied to commercial targets
• Own the full marketing funnel - from awareness to SQL - optimising conversion at each stage
• Lead demand generation across digital, events, content, and partnerships
• Develop impactful sales enablement tools and collateral
• Oversee digital channels including website, paid ads (LinkedIn, Google), SEO and CRM
• Manage a high-impact events strategy (webinars, trade shows, partner events)
• Track and optimise performance against clear KPIs and ROI metrics
• Build, mentor and develop a high-performing marketing team

YOU

To be successful in this Head of Growth Marketing role you will have previous experience of transitioning a company from start-up through scale-up and beyond.

• Proven senior B2B SaaS marketing leadership experience with tangible commercial results
• Previous product marketing experience
• Strong grasp of marketing funnel optimisation, demand generation, and digital channels
• Skilled in campaign performance tracking and data-driven decision-making
• Confident communicator and relationship builder, gain trust and influence across functions
• Exceptional stakeholder management and collaboration skills, aligning marketing and sales teams
• Experience delivering successful events, webinars, and content strategies
• Knowledge of SEO, LinkedIn Ads, Google Ads, CRM and automation tools (WordPress, Active Campaign a plus)
• Passion for using technology and data to create social impact

You must be fluent in English and have the right to work in the UK.

If you can tick ALL the boxes, then please apply online NOW!

NB: You must be eligible to work in the UK

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Marketing, Digital and Creative Recruitment
Stopgap - Talent With A Spark