Head of Ecommerce Growth for DTC Food Brand

Page Personnel; England; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Direct access to MD

Competitive package

Entrepreneurial environment

Job summary

Page Personnel is recruiting a Head of Ecommerce to lead the DTC trading plan for a fast-growing FMCG brand. You will own pricing, promotions, product launches and customer lifecycle programs, working closely with the MD and senior leaders across buying, product, and supply chain.

You will drive traffic, conversion, AOV and CLV while shaping subscription and loyalty initiatives and managing relationships with Shopify, Klaviyo and agencies. A strategic, hands-on leader is essential.

Qualifications

• Senior ecommerce leader with P&L ownership and growth delivery.
• Experience scaling a DTC brand in FMCG or consumer categories.
• Strong understanding of pricing, promotions and product launches.
• Proven ability to partner with buying, product, NPD and supply chain.
• Hands-on with ecommerce tools and CRM platforms.

Responsibilities

• Own the commercial performance and growth plan for the DTC ecommerce channel.
• Build and deliver the digital trading plan across pricing, promotions, bundles, product launches and seasonal campaigns.
• Identify opportunities to grow traffic, conversion, AOV, repeat purchases and CLV.
• Collaborate with Head of Buying on range, pricing, availability, and promos.
• Develop CRM and loyalty plans across segmentation and automated journeys.
• Shape content and site strategy, including Shopify and Klaviyo integrations.
• Review paid media performance and align agencies with business goals.
• Define which ecommerce capabilities to retain vs. internalize.

Skills

Senior ecommerce experience

DTC FMCG brand experience

Stakeholder leadership

Growth strategy

Customer acquisition & retention

Tools

Shopify

Klaviyo

Paid media

CRM platforms

Job description

Page Personnel is recruiting a Head of Ecommerce to lead the DTC trading plan for a fast-growing FMCG brand. You will own pricing, promotions, product launches and customer lifecycle programs, working closely with the MD and senior leaders across buying, product, and supply chain.

You will drive traffic, conversion, AOV and CLV while shaping subscription and loyalty initiatives and managing relationships with Shopify, Klaviyo and agencies. A strategic, hands-on leader is essential.