Head of Ecommerce & Digital Growth

Elevation Recruitment Group; East Midlands; On-site; GBP 65,000 - 80,000; Full time

Job summary

Elevation Recruitment Group are excited to be working with an established e-commerce business supplying a wide range of workplace, warehouse, industrial and commercial products to businesses across the UK. The role is Head of Marketing with a strong e-commerce focus to lead the marketing department and set the digital and commercial direction.

You'll oversee website, branding, email, CRM, promotions and e-commerce analytics, while leading and developing the Marketing team, identifying

Qualifications

• Significant experience in a senior marketing / e-commerce role.
• Strong e-commerce and digital trading experience.
• Experience leading and developing a marketing team.
• Understanding of CRM, email marketing, promotions and digital merchandising.
• Strong leadership and stakeholder management skills.

Responsibilities

• Lead and develop the Marketing team.
• Own the overall e-commerce and digital merchandising strategy.
• Set the direction for product presentation, categorisation and online trading.
• Oversee website content, product accuracy, imagery, pricing and categorisation.
• Drive sales through conversion, product placement, cross-sell, upsell and promotions.
• Manage the trading calendar, including product launches, campaigns and seasonal activity.
• Lead promotional planning, including offers, vouchers and seasonal campaigns.
• Oversee email marketing and CRM activity.
• Use sales, traffic, conversion and e-commerce data to identify opportunities and improve performance.
• Monitor key metrics including customer acquisition, conversion rates and basket spend.
• Identify where customers are dropping off and recommend improvements.
• Ensure marketing campaigns align with wider commercial and merchandising priorities.
• Improve processes and workflows across the marketing and CMS functions.
• Work closely with senior stakeholders to deliver commercial growth.

Skills

Senior marketing experience

E-commerce experience

Team leadership

Conversion optimization

CRM & email marketing

Digital merchandising

Job description

Elevation Recruitment Group are excited to be working with an established e-commerce business supplying a wide range of workplace, warehouse, industrial and commercial products to businesses across the UK. The role is Head of Marketing with a strong e-commerce focus to lead the marketing department and set the digital and commercial direction.

You'll oversee website, branding, email, CRM, promotions and e-commerce analytics, while leading and developing the Marketing team, identifying