Head of Ecommerce

JR United Kingdom; England; On-site; GBP 70,000 - 100,000; Full time

Job summary

A leading company in the UK is looking for a Head of Ecommerce to drive growth across digital channels and direct-to-consumer marketplaces. This pivotal role involves managing a substantial budget, overseeing a team, and optimizing strategies for enhanced profitability. The ideal candidate will exhibit strong analytical and leadership skills while collaborating with various teams to achieve commercial objectives.

Qualifications

• Experienced leader capable of managing a large team.
• Strong commercial acumen with proficiency in digital marketing strategies.
• Ability to make data-driven decisions to optimize performance.

Responsibilities

• Deliver growth objectives for D2C site and marketplaces.
• Manage a team and a £5m CRM and Acquisition budget.
• Collaborate cross-functionally to achieve KPIs and digital optimization.

Skills

Leadership

Analytical Skills

Digital Marketing

CRM Management

Stakeholder Management

Job description

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Head of Ecommerce

This role is responsible for delivering the growth objectives for the D2C site and third-party marketplaces.

Managing a team of 9 across digital marketing channels (PPC, SEO, Email, Affiliates, Social) and digital trading to achieve a +£50m sales budget. The role will work cross-functionally with the digital operations and development team to deliver KPIs supporting growth objectives.

The role is responsible for:

1. Optimising the value of visitors and marketing channels by using data and insight to perform agile trading conversion rate optimisation activities (landing page optimisation, sort order, attributes, search results, recommendations, content) by device, and for recommending larger inputs into the digital operations and development team’s roadmap.
2. Managing a £5m CRM and Acquisition budget, evaluating trade-offs between Cost of Acquisition (CAC) and Customer Lifetime Value (CLTV) to create the optimal spend.
3. Ensuring the category and product proposition is digitally focused by collaborating with data/insight and buying/merchandising teams, using data to influence product and category focus decisions.
4. Aligning digital channels’ focus and execution with the commercial plan by collaborating with the brand/creative team to ensure creative assets are digitally suitable.
5. Increasing digital channels’ profitability by collaborating with the data/insight team.
6. Improving the operating profit of the marketplaces channel by analysing performance through a profit lens and understanding the levers to drive profitable performance.

The successful Head of Ecommerce will be an experienced leader who knows how to bring out the best in their team.

They should be commercially astute with strong analytical skills, able to understand complex problems quickly and act accordingly.

Trading-focused, with the ability to recognize customer and commercial trade-offs, and articulate the case for change with supporting benefits.

Excellent at prioritising and managing internal demands to maximise value.

Strong influencer, capable of building positive relationships with key stakeholders.

Confident, patient, polite, tactful, and diplomatic when dealing with difficult situations.