Head of Ecommerce

Forward Role Recruitment; England; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading recruitment firm in the UK is seeking a Head of Ecommerce to drive growth for their D2C site and third-party marketplaces. This role involves managing a team of 9, optimising digital marketing channels, and overseeing a substantial budget to achieve sales goals exceeding £50m. The successful candidate will possess strong analytical skills, leadership qualities, and experience in budget management, making a significant impact on the company's profitability.

Qualifications

• Experienced leader with strong analytical skills.
• Commercially astute and trading focused.
• Proficient in managing internal demands and influencing stakeholders.

Responsibilities

• Optimise visitor value and marketing channels for conversion.
• Manage a £5m CRM and Acquisition budget.
• Collaborate with data, buying, and merchandising teams.

Skills

Analytical skills

Digital marketing

Stakeholder management

Budget management

Job description

Forward Role Recruitment provided pay range

This range is provided by Forward Role Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Forward Role Recruitment

Role Overview

This Head of Ecommerce role is responsible for delivering the growth objectives for the D2C site and third-party marketplaces.

Managing a team of 9 across digital marketing channels (PPC, SEO, Email, Affiliates, Social) and digital trading to achieve a +£50m sales budget. The role will work cross-functionally with the digital operations and development team to deliver KPIs supporting growth objectives.

Key Responsibilities

• Optimising visitor value and marketing channels using data and insight for agile trading and conversion rate optimisation activities.
• Managing a £5m CRM and Acquisition budget, balancing CAC and CLTV to optimise spend.
• Collaborating with data/insight and buying/merchandising teams to ensure category and product propositions are digitally focused.
• Aligning digital channel strategies with the commercial plan, ensuring creative assets are suitable for digital use.
• Increasing digital channels’ profitability through collaboration with the data/insight team.
• Improving operating profit of marketplaces by performance analysis and understanding profit levers.

Candidate Profile

The successful candidate will be an experienced leader, commercially astute with strong analytical skills, and trading focused. They should excel at prioritising, managing internal demands, and influencing stakeholders. Confidence, patience, tact, and diplomacy are essential qualities.

Additional Details

The role is 3 days/week in the office.

Seniority Level

• Mid-Senior level

Employment Type

• Full-time

Job Function

• Marketing

Industries

• Retail

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