Head of Ecommerce

Careers Plus; Newcastle upon Tyne; On-site; GBP 60,000 - 90,000; Full time

Job summary

A leading lifestyle and leisure brand seeks a Head of E-Commerce to drive digital performance and growth across UK, US, and EU markets. In this pivotal role, you will optimise the e-commerce environment, lead digital strategy, and collaborate with cross-functional teams to enhance customer experience and drive sales.

Qualifications

• Proven experience scaling e-commerce performance across international markets.
• Strong commercial acumen with a history of delivering revenue growth.
• Confident across performance marketing disciplines.

Responsibilities

• Own and optimise the Shopify e-commerce environment.
• Lead digital strategy across SEO, PPC, email, and content.
• Manage digital budgets and report on ROI.

Skills

E-commerce performance scaling

Commercial acumen

Performance marketing

Team leadership

Data-driven mindset

UX principles

Tools

Shopify

GA4

Job description

Head of E-Commerce

North East England | On-site Working | Full-time

Are you a commercially minded E-Commerce leader with a passion for growth and customer experience? We’re seeking a Head of E-Commerce to drive digital performance and deliver measurable impact across UK, US, and EU markets.

As a rapidly scaling lifestyle and leisure brand, we operate D2C and through leading retailers and marketplaces. With recent international expansion and product innovation milestones, this is a pivotal role in shaping our next phase of digital growth.

About the Role

You will lead the E-Commerce and digital marketing function, optimising performance across all channels while ensuring a best-in-class online experience. Collaborating closely with Product, Marketing, and Operations teams, you'll use data to guide strategy, improve user experience, and drive sales across owned and third-party platforms.

Key Responsibilities:

• Own and optimise the Shopify e-commerce environment, with a focus on conversion rate and customer journey improvements.
• Lead digital strategy across SEO, PPC, email, content, and paid social — delivering ROI-driven campaigns in the UK, US, and EU markets.
• Oversee pricing, promotions, and product listing strategies across D2C and marketplaces.
• Analyse customer behaviour, sales trends, and marketing performance to continually refine strategies.
• Manage digital budgets effectively and report on channel and site-level ROI.
• Collaborate cross-functionally to enhance customer acquisition, retention, and loyalty.
• Stay ahead of industry and competitor trends to identify and act on emerging opportunities.

We’re Looking For:

• Proven experience scaling e-commerce performance across international markets, ideally using Shopify and Shopify Markets.
• Strong commercial acumen with a history of delivering revenue and conversion growth.
• Confident across performance marketing disciplines (SEO, PPC, CRM, paid social, CRO).
• Experienced in building and leading high-performing teams in a fast-paced D2C environment.
• Data-driven mindset with proficiency in GA4 and performance tracking tools.
• Hands-on understanding of UX principles, CRO tactics, and customer journey optimisation.
• Experience managing large digital budgets and marketplace trading strategies.

This is an exceptional opportunity to combining technical e-commerce know-how with strategic vision, marketing insight, and the ability to execute at pace.

If you're excited by the chance to lead digital growth in a purpose-driven, product-led business, we’d love to hear from you.

Apply now or message us to learn more.