Head of Earned, Shared and Paid Digital

Oxfam; Oxford; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Flexible working

Generous pension

Annual leave

Sick pay

Life assurance

Job summary

Oxfam seeks a Head of Earned, Shared and Paid Digital to shape its strategic direction for organic social, paid digital and beyond. You will lead cross‑functional teams, set editorial and brand direction, and embed a data‑led approach to performance and learning.

Working with senior digital leaders, you will grow income, influence and audience engagement while strengthening partnerships across campaigns, fundraising and public engagement.

Qualifications

• Experience leading a multi-disciplinary team and driving performance.
• Lived experience or action on anti-racism and inequalities.
• Strong knowledge of digital platforms, marketing technologies and trends.
• Proven track record growing income, influence and audience engagement via digital channels, ideally in charity/NGO.

Responsibilities

• Lead organic social and paid digital teams and oversee day-to-day activity.
• Shape and deliver integrated, audience-focused digital strategies across earned, shared and paid channels.
• Collaborate with senior digital leaders to align with wider digital strategy and mission.

Skills

Leadership

Digital platforms

Stakeholder mgmt

Communication

Anti-racism learning

Tools

Marketing technologies

Job description

Oxfam is a global movement of people working together to end the injustice of poverty.

The Role:

As Oxfam's Head of Earned, Shared and Paid Digital, you will work collaboratively across teams to shape the strategic direction for how Oxfam earns attention, engages audiences, and grows its reach across organic social, paid digital and channels beyond our own. Together, you'll ensure that this engagement translates into income, influence and long-term support for our mission.

You will lead and empower our organic social and paid digital teams, holding oversight of day-to-day activity while focusing on elevating and optimising our channel, platform, targeting and digital marketing strategies. You will support your teams to deliver brilliantly by setting a clear creative direction, providing strong editorial and brand stewardship, and embedding a data-led approach to performance and learning. You'll create the space, confidence and connections that enable teams to think beyond individual channels and deliver integrated, audience-focused work.

Working closely with the Head of Digital and Head of Owned Digital, you will help shape Oxfam's wider digital strategy and strengthen our impact across the organisation. By building strong relationships with colleagues and stakeholders, you will bring audience insight into campaigning, fundraising and public engagement activity, ensuring digital expertise informs decision-making and positioning the team as a trusted strategic partner.

What we are looking for:

We're looking for a candidate who cares about Oxfam's mission to end poverty and is personally aligned to our feminist principles and values of empowerment, accountability and inclusion in all you do.

An ideal candidate for the role will also have:

• Experience of managing a multi-disciplinary team and the performance of others
• Lived experience (s) or evidence of learning/taking action on anti-racism and inequalities.
• Strong knowledge of digital platforms, marketing technologies and industry trends.
• A proven track record of growing income, influence and audience engagement through digital channels, ideally within the charity, campaigning or wider social impact sector.
• Proven experience of crisis and reputation management within digital channels.
• Proven success in developing audience-led digital strategies and integrated campaigns across earned, shared and paid channels that deliver measurable impact.
• Excellent stakeholder management skills, experienced in proactive collaboration across organisations.
• Outstanding communication skills, with the ability to engage, inspire and influence a wide range of audiences.
• A strong commitment to Oxfam's values.

We offer:

We offer a competitive salary and a range of additional benefits to staff including flexible working options, generous pension scheme, annual leave, additional leave allowances, company sick pay, life assurance and a range of other benefits.

From the day you join Oxfam we invite you to stretch and learn in your role. Our wide range of Learning & Development opportunities includes in-house courses, e-learning modules, on-the job learning opportunities, coaching and mentoring, and much more.

You can read more about all Oxfam has to offer here.

Flexfam:

We believe flexible working is key to building the Oxfam of the future, so we're open to talking through the type of flexible arrangements which might work for you.