Head of Growth - eCommerce

Gem Partnership; City Of London; Remote; GBP 80,000 - 90,000; Full time

Job summary

A boutique e-commerce lifestyle brand seeks a Head of Growth to lead their customer acquisition and retention strategies. This fully remote role involves driving growth through performance marketing and collaborating with creative teams. The ideal candidate should bring senior experience in eCommerce and a strong grasp of ads management tools.

Benefits

Flexible working hours

Future equity incentive

Tailored package for leading talent

Qualifications

• Senior level experience in growth or performance marketing for a DTC or e-commerce brand.
• Proven experience developing or scaling businesses through eCommerce channels.
• Strong working knowledge of Meta and TikTok Ads Manager.

Responsibilities

• Own and lead the creative strategy for ad performance and testing.
• Oversee paid acquisition across multiple platforms with a focus on performance metrics.
• Collaborate across teams to optimize customer acquisition and retention.

Skills

Performance Marketing

Creative Strategy

Data Analysis

Social Media Knowledge

Growth Marketing

Tools

GA4

Meta Ads Manager

TikTok Ads Manager

Job description

Role: Head of Growth - eCommerce

Location:Remote (Flexible)

Salary:Circa £80,000 - £90,000 + 15% Bonus + Future Equity

My client is boutique contemporary e-commerce lifestyle brand seeking to accelerate growth in a number of markets across the globe, including the UK, US and Asia.

The Head of Growth - eCommerce will be responsible for scaling their customer acquisition and retention engine, owning the growth engine — from paid media to CRO, LTV optimization, and everything in between.

You will work closely with their freelance Paid Media Manager and Creative team to drive growth through performance marketing, testing, and data-led decision-making. While execution support is in place, you’ll need to know your way around Meta and TikTok Ads Manager — not just for oversight, but for quick optimizations, audits, and performance troubleshooting when needed.

This isn’t a hands-off role. You will understand how the platforms work at a technical level, spot inefficiencies or missed opportunities, and know what levers to pull when performance dips. If you live and breathe performance marketing, rapid experimentation, and full-funnel growth strategy, this one’s for you.

The Role:

• Strong creative strategy instincts, and a proven framework for building and scaling high-performing ads. You must bring a deep understanding of creative strategy — knowing what makes an ad perform, why it performs, and how to develop a testing framework that consistently drives results
• Oversee paid acquisition across Meta, TikTok, Google, and other platforms, working alongside a freelance Media Buyer
• Audit, optimize, and check inside Ads Manager regularly to ensure campaigns are set up correctly, aligned with strategy, and performing against KPIs
• Own and lead the creative strategy: identify winning angles, develop testing frameworks, and collaborate with UGC, content, and editing teams to launch new ads
• Analyse performance data and turn insights into actionable next steps across the full funnel
• Improve key metrics across CAC, LTV, ROAS, retention, conversion rate, and AOV
• Manage creative testing roadmaps and campaign experiments
• Collaborate with the e-mail, landing page, and customer experience teams to optimize the entire journey
• Report performance and learnings to the leadership team weekly
• Build and manage freelance or internal contributors as needed

The Candidate:

• Proven experience developing or scaling businesses through eCommerce channels, with an emphasis on paid social media
• Senior level experience in growth or performance marketing for a DTC or e-commerce brand, comfortable with hands-on execution
• Worked within high-growth digital brands, ideally within retail, lifestyle, fashion or home sectors
• A clear appreciation of the SME business sector and the nuances of working within such an environment, with comfort operating in a fast growing, rapidly evolving environment
• Strong working knowledge of Meta and TikTok Ads Manager — you don’t need to be executing everything, but you can jump in confidently to spot issues or guide improvements
• Deep understanding of creative strategy and what makes an ad perform — from hook to format to iteration
• Ability to lead and systemize a performance creative testing process
• Data-driven mindset with experience of using tools like GA4, Triple Whale, Motion, or Northbeam
• Proven ability to scale paid acquisition while maintaining healthy CAC:LTV
• Experience running A/B tests, analysing results, and iterating quickly
• Strong communication skills and comfort working cross-functionally
• Motivated by the opportunity to create and execute their strategy end-to-end and grow their existing team as your impact is felt

The package will be tailored around the appointed individual and is intended to attract and retain leading talent, with the future incentive of equity once your impact has been demonstrated.

The role is fully remote and offers flexibility to suit your lifestyle.

GEM Partnership is acting as an employment agency on this vacancy.