Head of DTC Growth & Ecommerce

Aromatherapy Associates; Brentford; Hybrid; GBP 60,000 - 90,000; Full time

Benefits offered by this job

25 days annual leave

Product allowance

Private healthcare

Life insurance

Enhanced maternity/paternity/adoption

Staff wellbeing/volunteering days

Career development support

Staff discounts on wellbeing products

Job summary

Aromatherapy Associates is seeking a Head of Direct-to-Consumer to lead our DTC team and drive accelerated growth across Ecommerce, CRM, and paid media. You will shape channel strategy, annual plans and budgets, and manage the full P&L to meet sales and profit targets.

Based in our Brentford HQ with a hybrid working model, you will collaborate with Operations, Finance, Marketing and Innovation to deliver a best-in-class customer experience and commercially impactful growth across UK, US and

Qualifications

• Minimum of 7 years’ E-commerce experience.
• Highly numerical and commercially minded.
• Excellent line-management with multi-project oversight.
• Advanced Excel and Google Analytics skills.

Responsibilities

• Lead the DTC team and set strategic direction for accelerated growth.
• Write and execute channel strategy, plans and budgets.
• Manage full channel P&L, sales, margin and spend.
• Collaborate with Operations, Marketing, Innovation and Finance.
• Oversee Ecommerce, CRM and CRO, content and paid media.

Skills

Highly numerical

Self-motivated

Highly commercial

Organised

Advanced Excel

Advanced Google Analytics

Tools

Shopify

Klaviyo

GA4

Triple Whale

Yotpo/Trustpilot

Job description

Aromatherapy Associates is seeking a Head of Direct-to-Consumer to lead our DTC team and drive accelerated growth across Ecommerce, CRM, and paid media. You will shape channel strategy, annual plans and budgets, and manage the full P&L to meet sales and profit targets.

Based in our Brentford HQ with a hybrid working model, you will collaborate with Operations, Finance, Marketing and Innovation to deliver a best-in-class customer experience and commercially impactful growth across UK, US and