Head of Digital Transformation (B2B Shopify & CRM)

Dermalogica UK; Leatherhead; Hybrid; GBP 65,000 - 75,000; Full time

Benefits offered by this job

Private Health Care with Vitality

5% pension contribution

Your Birthday off work!

5 paid sick days per year

£70 monthly product allocation

Access to new product innovation

30% off Unilever Prestige Brands

Access to Unilever Discounts

Growth and development opportunities

Job summary

Dermalogica UK in Leatherhead is seeking a Head of Digitalisation to lead the UK & Ireland Professional channel's digital transformation. You will own the Shopify B2B Pro Shop and drive key technology projects, including a new CRM system, to deliver a seamless digital experience for Professional Skin Therapists.

This deliberate player-coach role combines strategic road-mapping with hands-on platform work, aligning digital tools with sales strategy and driving adoption across cross-functional

Qualifications

• 5+ years of experience in digital commerce or digital marketing, including significant B2B experience.
• Hands-on experience managing a B2B e-commerce platform (Shopify Plus / Shopify B2B strongly preferred; Shopware, Salesforce Commerce or similar considered).
• Proven track record of leading at least one system implementation (CRM, ERP or commerce platform) from selection to rollout.
• Strong project management skills, including budget, timeline and vendor management.
• Experience with change management and driving user adoption of new tools.
• Solid data analytics skills and experience with tools such as GA4, Shopify Analytics or customer analytics platforms.
• Practical experience using AI applications for content creation, analysis or automation.
• Strong communication and stakeholder management skills across cross-functional teams.
• Background in sales and marketing, with an understanding of how digital tools support field sales.
• Hands-on mentality combined with strategic thinking.

Responsibilities

• Act as owner of the Dermalogica Shopify B2B Pro Shop, accountable for its commercial performance and customer experience.
• Develop and manage the digital roadmap for the Professional channel.
• Keep the shop up to date by continuously improving PDPs, landing pages and the ordering journey.
• Manage B2B platform functionality such as customer-specific price lists, payment terms, company accounts and quick ordering.
• Implement marketing offers and launch deals based on data-driven insights, in alignment with Trade Marketing.
• Manage the budget for the platform and digital projects, as well as external partners and agencies.
• Design and execute digital engagement strategies for smaller accounts outside the reach of the field sales team.
• Develop and optimise digital workflows for onboarding new accounts and nurturing existing ones.
• Drive adoption of the Pro Shop among PSTs and reduce friction across all digital touchpoints.
• Work with the Digital Education Lead to integrate education content into the digital customer journey.
• Lead the selection and implementation of a new CRM system, from requirements gathering and vendor evaluation through to rollout.
• Own project plans, timelines, budgets and external implementation partners.
• Ensure integration between Shopify B2B, CRM, ERP and RetentionX, in close collaboration with IT.
• Drive change management and user adoption within the field sales team and among PSTs.
• Lead further technology projects that support the digital transformation of the Professional business.
• Monitor performance metrics and continuously improve digital initiatives based on analytics and RetentionX data.
• Build regular reporting on the success measures below and share insights with Sales and Trade Marketing.
• Use AI applications to increase efficiency in content creation, analysis and automation.
• Collaborate closely with the field sales team to align digital tools with field sales strategies.
• Act as the key liaison between Sales, Trade Marketing and Education to ensure cohesive digital execution.
• Work closely with the CRM Manager and the Digital Trade Marketing Manager responsible for new customer acquisition.
• Exchange learnings with the DTC team and with e-commerce and Pro Shop managers in other markets.
• Contribute to the development of global e-commerce standards, processes and ways of working with the Global Digital Team.

Skills

Digital commerce

B2B experience

Project management

Change management

Data analytics

AI for content

Communication

Stakeholder management

Sales & marketing

Strategic thinking

Tools

Shopify Plus/B2B

Shopware

Salesforce Commerce

CRM systems

GA4 / Shopify Analytics

RetentionX

Job description

Dermalogica UK in Leatherhead is seeking a Head of Digitalisation to lead the UK & Ireland Professional channel's digital transformation. You will own the Shopify B2B Pro Shop and drive key technology projects, including a new CRM system, to deliver a seamless digital experience for Professional Skin Therapists.

This deliberate player-coach role combines strategic road-mapping with hands-on platform work, aligning digital tools with sales strategy and driving adoption across cross-functional