Head of Digital Strategy & Growth Planning

ROAST; Greater London; On-site; GBP 110,000 - 170,000; Full time

Benefits offered by this job

25 days holidays

Aviva Digicare+

Life and Income Protection insurance

Enhanced family-friendly packages

Training with external providers

Active staff social life

Job summary

ROAST in Soho, London invites an exceptional Head of Digital Strategy & Planning to lead senior client strategy and drive growth. You’ll unite paid, organic, CRM, data and discovery into one integrated plan, shaping briefs, briefs to activation, and winning new business.

You’ll own the planning function, mentor teams, and partner with senior leadership to define commercial strategy, measurement, and investment logic across brand and performance objectives.

Qualifications

• Experience leading planning across digital and ATL channels.
• Strong written and verbal communication skills.
• Ability to build investment logic and measurement frameworks.

Responsibilities

• Lead commercial diagnosis on major briefs and pitches.
• Own integrated digital strategy and planning across paid media, programmatic, organic, CRM, data and measurement.
• Define the role of each channel in the customer journey and ensure channel-agnostic planning.
• Build a clear measurement framework with KPIs across brand and performance.
• Lead the planning function and shape ROAST’s operating processes.

Skills

Digital strategy

ATL experience

Leadership

Data-driven planning

Communication

Tools

Google Ads

Facebook Ads

Programmatic

Job description

ROAST in Soho, London invites an exceptional Head of Digital Strategy & Planning to lead senior client strategy and drive growth. You’ll unite paid, organic, CRM, data and discovery into one integrated plan, shaping briefs, briefs to activation, and winning new business.

You’ll own the planning function, mentor teams, and partner with senior leadership to define commercial strategy, measurement, and investment logic across brand and performance objectives.