Senior Digital Planning Lead – Hybrid & Meta Strategy

Source; Greater London; Hybride; GBP 45 000 - 55 000; Plein temps

Résumé du poste

Source, a London media agency, is seeking a Senior Digital Planning Manager to lead digital media planning for a tech and ecommerce brand. You’ll shape strategy across Paid Social (with Meta), Display and PPC, translating briefs into commercially focused recommendations and owning client relationships.

Hybrid working, with opportunities to influence growth, champion innovative ideas, manage budgets, and mentor junior team members while collaborating with activation, data/analytics, and creative

Qualifications

• Strong experience in digital media planning, ideally within a media agency.
• Expertise in Paid Social, particularly Meta, with strong social strategy.
• Experience planning across Display and PPC.
• Strong understanding of audiences, targeting, creative, measurement and performance optimisation.
• Proven experience managing senior client relationships and influencing stakeholders.
• Analytical and commercial thinking with data-driven decisions.
• Excellent communication, presentation and writing skills.
• Experience managing digital budgets and demonstrating value from media investment.
• Mentoring or developing junior team members.

Responsabilités

• Lead digital media strategy and planning across Paid Social, Display, PPC and other digital channels.
• Take ownership of Meta and Paid Social strategy, including audience, budget and campaign planning.
• Develop insight-led digital plans aligned to clear commercial objectives.
• Turn client briefs into clear, innovative and commercially focused recommendations.
• Use audience, performance and market insights to identify opportunities for growth.
• Develop testing and optimisation strategies to continually improve performance.
• Manage digital media budgets and ensure investment is allocated effectively.
• Work closely with activation, creative, data/analytics and wider agency teams.
• Build strong client relationships and act as a trusted digital media adviser.
• Present strategy, recommendations and performance to senior stakeholders.
• Identify opportunities to grow accounts and introduce new ideas and capabilities.
• Stay ahead of developments across Meta, Paid Social, PPC, Display, measurement and emerging platforms.
• Support and develop more junior team members.
• Contribute to new business pitches and wider agency growth.

Connaissances

Digital media planning

Paid Social

Meta

Display

PPC

Audience targeting

Analytics

Stakeholder management

Budget management

Presentation skills

Description du poste

Source, a London media agency, is seeking a Senior Digital Planning Manager to lead digital media planning for a tech and ecommerce brand. You’ll shape strategy across Paid Social (with Meta), Display and PPC, translating briefs into commercially focused recommendations and owning client relationships.

Hybrid working, with opportunities to influence growth, champion innovative ideas, manage budgets, and mentor junior team members while collaborating with activation, data/analytics, and creative