Head of Digital Marketing

JR United Kingdom; Liverpool; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a senior marketing professional to spearhead their ambitious growth plans. This pivotal role encompasses ownership of all marketing channels, focusing on performance and brand strategies to drive growth and enhance brand awareness. With a strong emphasis on data-driven decision-making, you will lead a talented team and collaborate with external partners to refine and execute a comprehensive marketing strategy. Enjoy a hybrid working environment, generous annual leave, and a supportive healthcare plan as you contribute to a company poised for international expansion and success in the eCommerce sector.

Benefits

Flexible Working Hours

30 Days Annual Leave

BUPA Health Care Plan

Employee Assistance Programme

Free Onsite Parking

Modern Office Space

Qualifications

• Experience in leading marketing teams and strategies.
• Strong background in performance marketing and brand experience.

Responsibilities

• Lead a team across various marketing channels.
• Develop and own the full marketing strategy.

Skills

Performance Marketing

Brand Marketing

Digital PR

Data Analysis

CRO

Education

Bachelor's Degree in Marketing or related field

Tools

CRM Software

Marketing Automation Tools

Job description

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This role has everything, ownership of all aspects of marketing, massive opportunities for growth and an experienced team to help you deliver exceptional results.

It also couldn’t be a better time to join this business, they are scaling globally and in a strong growth phase following heavy investment last year. It’s an exciting sector within the eCommerce world, with a focus on sustainability and a passion to become the go to name in their field.

We’re looking for a senior level marketing professional who can help them with their ambitious growth plans by owning and delivering on all marketing channels. We’re looking for someone with a background in performance marketing as this is a key channel for them, however we are also looking for brand experience to compliment this and drive a full funnel strategy – a strategy you’ll develop and own.

The role will involve:

• Leading a team of 5 across paid media, UX/UI, social media, brand and digital PR
• Refining and owning the full marketing strategy
• Turning the strategy into a clear plan with initiatives, KPIs and allocated ownership
• Driving growth, scaling performance and increasing brand awareness
• Working closely with the external SEO agency to drive results
• Following a data led, test and learn type approach, finding opportunities for growth
• Devising a plan to improve CRO, retargeting, email automation and retention
• Collaborating on social and influencer partnerships with the Brand Marketing Manager
• Reporting and working closely with the board and various other internal teams

Projects will include:

• Performance marketing growth strategy – scaling, improving and channel expansion
• International market expansion – 4 core markets with room to scale and grow to 15+
• Marketing automation – Looking at the customer journey, CRM and lead generation
• Creation of customer retention and referral schemes
• Developing a CRO testing programme

Benefits: Hybrid set up with 2 office days each week, flexible working hours, 30 days annual leave plus bank holidays, free onsite parking, BUPA health care plan, employee assistance programme including access to counselling, custom, new and modern office space.

It’s a big role, and an important one, so we’re looking for someone who has experience in a similar position. A strong performance marketing background is key however knowledge across all channels is required. You’ll have experience driving acquisition and seeing growth, and you’ll value data insights and trying out different things to get results.

If this sounds like you and you’re excited by this opportunity, please apply now.