Head of Digital Marketing

BD Talent; Liverpool; Hybrid; GBP 50,000 - 90,000; Full time

Job summary

An established industry player is seeking a senior marketing professional to lead their ambitious growth plans. This exciting role encompasses ownership of all marketing channels, emphasizing performance marketing and brand strategy. You'll collaborate with a talented team to refine marketing strategies, drive growth, and enhance brand awareness. With a focus on sustainability and innovation, this company is scaling globally, offering a dynamic environment for those passionate about making a significant impact. If you're ready to take on a pivotal role in a thriving eCommerce sector, this opportunity is for you.

Benefits

Flexible Working Hours

30 Days Annual Leave

BUPA Health Care Plan

Employee Assistance Programme

Free Onsite Parking

Modern Office Space

Qualifications

• Experience in a senior marketing role with a strong performance marketing background.
• Proven track record of driving acquisition and growth through data insights.

Responsibilities

• Lead a team of 5 across various marketing channels.
• Develop and own the full marketing strategy to drive growth.

Skills

Performance Marketing

Brand Marketing

Data Analysis

Customer Retention

Email Automation

Education

Bachelor's Degree in Marketing

Master's Degree in Business Administration

Tools

CRM Software

Marketing Automation Tools

SEO Tools

Job description

Get AI-powered advice on this job and more exclusive features.

This role has everything, ownership of all aspects of marketing, massive opportunities for growth and an experienced team to help you deliver exceptional results.

It also couldn’t be a better time to join this business, they are scaling globally and in a strong growth phase following heavy investment last year. It’s an exciting sector within the eCommerce world, with a focus on sustainability and a passion to become the go to name in their field.

We’re looking for a senior level marketing professional who can help them with their ambitious growth plans by owning and delivering on all marketing channels. We’re looking for someone with a background in performance marketing as this is a key channel for them, however we are also looking for brand experience to compliment this and drive a full funnel strategy – a strategy you’ll develop and own.

The role will involve:

• Leading a team of 5 across paid media, UX/UI, social media, brand and digital PR
• Refining and owning the full marketing strategy
• Turning the strategy into a clear plan with initiatives, KPIs and allocated ownership
• Driving growth, scaling performance and increasing brand awareness
• Working closely with the external SEO agency to drive results
• Following a data led, test and learn type approach, finding opportunities for growth
• Devising a plan to improve CRO, retargeting, email automation and retention
• Collaborating on social and influencer partnerships with the Brand Marketing Manager
• Reporting and working closely with the board and various other internal teams

Projects will include:

• Performance marketing growth strategy – scaling, improving and channel expansion
• International market expansion – 4 core markets with room to scale and grow to 15+
• Marketing automation – Looking at the customer journey, CRM and lead generation
• Creation of customer retention and referral schemes
• Developing a CRO testing programme

Benefits: Hybrid set up with 2 office days each week, flexible working hours, 30 days annual leave plus bank holidays, free onsite parking, BUPA health care plan, employee assistance programme including access to counselling, custom, new and modern office space.

It’s a big role, and an important one, so we’re looking for someone who has experience in a similar position. A strong performance marketing background is key however knowledge across all channels is required. You’ll have experience driving acquisition and seeing growth, and you’ll value data insights and trying out different things to get results.

If this sounds like you and you’re excited by this opportunity, please apply now.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Staffing and Recruiting

Referrals increase your chances of interviewing at BD Talent by 2x

Get notified about new Head of Digital Marketing jobs in Liverpool, England, United Kingdom.

Liverpool, England, United Kingdom 1 week ago

Ellesmere Port, England, United Kingdom 4 days ago

Head of Marketing & Social Engagement Strategies (Sport)

Wirral, England, United Kingdom 1 month ago

Daresbury, England, United Kingdom 2 weeks ago

Liverpool, England, United Kingdom 6 days ago

Ellesmere Port, England, United Kingdom 10 minutes ago

Ormskirk, England, United Kingdom 1 month ago

Head of Marketing, GET STAFFED ONLINE RECRUITMENT LIMITED

Wrexham, Wales, United Kingdom 3 weeks ago

Birkenhead, England, United Kingdom 1 month ago

Liverpool, England, United Kingdom 6 days ago

Deeside, Wales, United Kingdom 6 hours ago

Daresbury, England, United Kingdom 4 weeks ago

Daresbury, England, United Kingdom 1 month ago

Deeside, Wales, United Kingdom 3 weeks ago

Runcorn, England, United Kingdom 4 days ago

Runcorn, England, United Kingdom 4 days ago

Runcorn, England, United Kingdom 4 days ago

Chester, England, United Kingdom 1 week ago

Marketing Manager (digital & instore) 14 month maternity cover

Aintree, England, United Kingdom 3 weeks ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.