Head of Digital Experience & Growth

Macs Adventure; Glasgow; Hybrid; GBP 70,000 - 90,000; Full time

Benefits offered by this job

33 days annual leave with public holidays

Birthday day off

Contributory pension scheme

Discounts on company trips

Annual worldwide travel insurance

Flexible working culture

Team retreats and meetings

Job summary

A global adventure tour operator based in Glasgow is seeking a Head of Digital Experience. This role focuses on owning the digital ecosystem and ensuring exceptional customer interactions. The ideal candidate will lead a team, drive digital growth strategy, and leverage data insights to optimize the user journey. With a hybrid work structure, this position offers a unique opportunity to make a tangible impact and grow with the organization.

Qualifications

• Strong experience in digital product management and strategic marketing.
• Ability to define and execute digital growth strategies.
• Confident interpreting commercial data and metrics.

Responsibilities

• Lead Digital Product Managers across web, ecommerce and app.
• Own the digital product roadmap aligned to commercial priorities.
• Improve conversion rate and customer journey performance.

Skills

Digital product management

Strategic marketing leadership

Data interpretation

UX design

Cross-functional collaboration

Tools

GA4

CRM systems

Ecommerce platforms

Job description

A global adventure tour operator based in Glasgow is seeking a Head of Digital Experience. This role focuses on owning the digital ecosystem and ensuring exceptional customer interactions. The ideal candidate will lead a team, drive digital growth strategy, and leverage data insights to optimize the user journey. With a hybrid work structure, this position offers a unique opportunity to make a tangible impact and grow with the organization.