Head of Digital

JR United Kingdom; Cardiff; On-site; GBP 70,000 - 120,000; Full time

Job summary

A leading company in the health and fitness market is seeking a Head of Digital to spearhead growth efforts in Germany and France. This role offers exciting opportunities for career advancement while overseeing a team driving revenue through innovative digital marketing. Ideal candidates will have a proven track record in ecommerce and digital marketing, specifically in direct online sales.

Qualifications

• Experience in ecommerce leadership, especially in direct consumer markets.
• Proven track record in digital marketing strategies.
• Familiarity with German and/or French market dynamics.

Responsibilities

• Lead a team to drive revenue through digital and web channels.
• Manage metrics like churn prevention and cost per acquisition.
• Develop localization strategies for the German and French markets.

Skills

Leadership

Digital Marketing

Ecommerce

Job description

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Head of Digital | Head of Growth | Head of Ecommerce

East Liverpool (4 days a week in office)

About the company

This company is going places. It has carved out a chunk of the burgeoning health and fitness market, creating amazing tasting products and offering a fantastic customer experience. The business has scaled by 100% over 3 years, and is posting strong growth every year.

The next big milestone is £100 million in turnover, aiming to achieve this through continued leadership in their UK market and international expansion, particularly into Germany and France where they are already generating millions in revenue.

This role will focus on growing the German and French markets. There is a significant opportunity for career progression given the company's trajectory, quality of products, competitive pricing, and the fact that these markets are less mature than the UK.

About the role

• Lead a small team of specialists to drive customer revenue through digital marketing and web channels.
• Manage key metrics such as churn prevention, cost per acquisition, lifetime value, among others.
• Expand the team as you exceed your objectives.
• Implement best practices from the parent company and develop a localization strategy for different markets.

You

• An ecommerce, growth, or digital marketing leader with experience selling directly to consumers online in the German and/or French markets.