Head of Development Marketing

Clarion Housing Group; Manchester; Hybrid; GBP 64,000 - 80,000; Full time

Job summary

Clarion Housing Group seeks an experienced marketing leader to launch new schemes internationally and domestically, shape the development marketing brand, and drive high-quality leads to meet sales targets.

You will collaborate with the Director of Marketing and Residential Communications, the Director of Sales & Marketing, and regional teams to define Latimer's strategy and position the brand as a sector leader.

Qualifications

• Experience leading marketing teams and delivering integrated campaigns.
• Strong budget management and supplier liaison capabilities.
• Proven track record in digital analytics and campaign measurement.
• Experience in PR and multichannel communications across sectors.

Responsibilities

• Lead regional marketing teams to deliver campaigns supporting sales targets.
• Define Latimer marketing strategy and brand positioning for domestic and international schemes.
• Manage cross-functional relationships with directors and regional teams.
• Oversee multi-channel campaigns with measurable ROI and brand consistency.

Skills

Marketing leadership

Budget management

Digital analytics

PR experience

Education

Bachelor’s degree or equivalent

Tools

Social media platforms

Analytics tools

Job description

Location: Hybrid with Manchester base location
Salary: £64,043 to £80,054 plus £5,000 car allowance per annum
(in exceptional circumstances we would consider a salary of up to 10% above the top of the advertised range)

Hours: 36 hours per week - flexible options considered
Contract Type: Permanent

This is a great opportunity to join our team, Employer of the Year Housing Heroes awards 2025 and Winner 2026 Inspiring Places to Work™ UK & Ireland

We're looking for an experienced marketing leader to launch our new schemes internationally and domestically, shape and elevate our development marketing brand and drive quality leads to support sales targets. Working closely with the Director of Marketing and Residential Communications, the Director of Sales & Marketing, the Regional Director of Sales for the North and the wider development marketing team, you'll play a pivotal role in defining the Latimer marketing strategy and positioning the brand as a leader in the sector.

This role requires someone who can build strong, productive relationships that enable effective project management, break down silos and gather the insight needed to piece together the bigger picture.

You'll lead the regional development marketing team, delivering first-class marketing communications and campaigns that support sales and development objectives.

Your ability to think laterally and approach challenges with creativity will be essential, helping you find solutions, solve problems and keep complex programmes moving forward. You'll be responsible for developing and implementing regional and national marketing strategies that respond to commercial priorities, timelines and customer needs, ensuring every campaign is aligned, compelling and commercially effective.

To succeed, you'll bring strong strategic and critical thinking skills and be confident managing multiple budgets and suppliers, ensuring briefs are sharp, objectives are measurable and value for money is consistently achieved. You'll have a proven track record in delivering integrated marketing campaigns across all channels, with consistent brand messaging and robust measurement of impact. Solid knowledge of social media, e-marketing and digital analytics will be essential, alongside experience in both consumer and B2B PR.

You'll have a strong understanding of residential development marketing both within shared ownership and private sales - from positioning developments and brands to influencing customer perception - and the ability to negotiate, influence and collaborate with a wide range of stakeholders. Degree-level education or equivalent experience will support your success in this senior, strategic role and overseas property marketing experience is a definite advantage.

This is an opportunity to lead, shape and elevate a brand with purpose. If you're ready to bring strategic insight, creative thinking and strong leadership to a team driving meaningful impact, we'd love to hear from you.

Salaries are just the starting point. Here at Clarion we're dedicated to rewarding hard work and commitment, and providing benefits that support you and your lifestyle.

Closing Date: Wednesday 9th September 2026 at midnight.

This is a hybrid role with a base location at our offices in Manchester. Candidates will be expected to work from the office at least 3 days per week with some travel around the northern region and to London head office required.

At Clarion Housing Group, we support the responsible use of AI. Please visit our website to view your guide to using AI during your recruitment process.

You must be eligible to work in the UK to apply for this vacancy; Clarion are not able to offer visa sponsorship. You are required to reside in England or Wales for the duration of your employment.