Head of Design

JR United Kingdom; Shrewsbury; Remote; GBP 50,000 - 75,000; Full time

Job summary

A leading agency is seeking a Design Lead to manage and elevate the design team's performance in creating conversion-driven visual experiences for rapidly growing brands. The ideal candidate will excel in Figma, have a strong grasp of conversion design, and possess leadership qualities to drive the team's success.

Qualifications

• Led design teams in a fast-paced environment.
• Deep understanding of conversion design principles.
• Experience in building scalable design systems.

Responsibilities

• Lead design execution across all CRO, Landing Page, and Shopify projects.
• Create and maintain design templates.
• Mentor and train the design team on best practices.

Skills

Conversion Design

Figma

UX Systems

Job description

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PM Digital is looking for a world-class Design Lead to help us scale the visual and UX performance of some of the fastest-growing DTC brands in the world, and help lead our team of UX designers by setting the standards. From conversion-driven landing pages to beautifully branded Shopify experiences — you’ll lead the charge.

?Who We Are

PM Digital is not your typical agency.

We’re a fast, fun, premium CRO & Shopify team serving 7–9 figure brands.

Our work lives where performance and aesthetics collide — and we test everything we touch.

With clients across CPG, Beauty, Health, and Subscription, we don’t just design — we design for conversions and with a purpose.

?What You’ll Be Responsible For

As Design Lead, you’ll own the output, growth, and systems of the Design Department. This is a leadership and craft role.

? Your Core Responsibilities

• Lead the design execution across all CRO, Landing Page, and Shopify projects
• Own Figma structure: from templates to team file hygiene and scalable systems
• Review and approve all designs before dev handoff (you set the bar)
• Sync weekly with PJM, Dev & CRO leads to align on what’s converting — and bring it back to design

Create and maintain templates for:

• Homepage
• Product Pages
• Cart / Nav
• Mentor and train our design team on CRO design principles, best practices, and creative trends
• Stay on the pulse of conversion design: what’s working, what’s tired, and what we’re testing next
• Be a go-to problem-solver: from tight turnarounds to creative challenges

?What Makes You a Fit

• You’ve led design teams or squads in a fast-paced agency or growth-focused brand
• You deeply understand conversion design, not just pretty layouts
• You’re fluent in Figma, UX systems, and working with devs & CROs
• You’ve built (or want to build) a design system that scales
• You give great feedback, and take it like a pro
• You’re proactive, organised, and bring energy to the room
• Resilient mindset when things get tough
• You are a leader, can manage people and be someone who can be relied on
• Bonus: experience with Shopify brands, or direct response copywriting funnels
• Fully remote, async-friendly team
• Work on global brands with high-impact reach
• Access to CRO insights, data, and playbooks from one of the most performance-focused teams in the space
• Culture of high standards, low ego, and weekly wins
• Room to grow into Creative Director or cross-discipline roles (CRO, UX Strategy)
• Portfolio (landing pages, site builds, or CRO work highly preferred)
• 2–3 sentences on why this is your dream role
• Figma files welcome
• Short 2-min loom introducing yourself and why you fit the role