Head of Demand Generation (Fynapse)

Aptitude Software; Greater London; Hybrid; GBP 90,000 - 140,000; Full time

Benefits offered by this job

ShareSave scheme - ability to purchase

Private healthcare

Income protection and group life

Pension Scheme

Company Funded Health Cashplan

Employee Assistance Programme

Access to Private Dental Benefits

Flexible / hybrid working options

Enhanced Family Friendly Leave

Bike 2 Work Scheme

Employee Referral Bonus

Job summary

Fynapse, backed by Aptitude Software, seeks a Head of Demand Generation to own demand generation in a fast-scaling B2B SaaS environment. Reporting to the Global Head of Marketing, you will craft strategy, lead integrated campaigns and ABM programs, and share accountability for new business pipeline with the Sales and BDR teams.

You will build a scalable engine, pilot AI-enabled tactics, align content and channels, manage a small team, and partner with Sales to convert leads while delivering

Qualifications

• Track record of building and scaling demand generation in a B2B SaaS or tech business.
• Proven ability to manage cross-channel campaigns, with an emphasis on digital (SEO, Social, Paid, Events, Content), that deliver measurable pipeline growth.
• Experience developing and executing ABM programs targeting complex enterprise accounts.
• Hands-on expertise with Marketo, DemandBase, Clay, Salesforce.
• Strong commercial and analytical skills, with experience in pipeline reporting, attribution, funnel analysis and campaign optimisation.
• Experience leading teams and managing agencies to deliver against commercial objectives.
• Ability to balance attention to detail with big-picture process thinking.
• A collaborative, problem-solving mindset.

Responsibilities

• Define strategy and lead integrated campaigns and ABM programs for growth.
• Own demand generation and drive new business pipeline with Sales and BDRs.
• Lead and develop the Demand Generation team and manage external partners.
• Collaborate with Sales, BDRs, content, product marketing and operations to align initiatives.
• Pilot and scale AI-enabled demand generation tactics across channels.
• Align content strategy with demand gen priorities to boost brand awareness and lead generation.
• Ensure leads convert by reducing friction with Sales and optimizing funnel health.

Skills

Demand generation

Cross-channel campaigns

ABM programs

Marketing automation

Salesforce

Tools

Marketo

DemandBase

Clay

Salesforce

Job description

Fynapse is at a defining moment.

Backed by Aptitude Software, an established, publicly listed technology business, we're building Fynapse with the ambition and pace of a start-up, supported by significant investment and the freedom to do things differently.

We are scaling rapidly and shaping a new category around Finance Data and Intelligence. This is an opportunity to redefine how we go to market, establish category leadership, and unlock the next phase of growth.

Fynapse is built for a new era of finance: real-time, finance-grade data, continuous close, and AI-ready decision making. We are challenging how finance teams think about ERP, and how CFOs operate in an AI-driven world.

To support this, we are building a modern growth engine. One that brings together brand, demand, ABM, and partner ecosystems to drive pipeline across complex enterprise accounts in banking, insurance, payments, and high-growth technology.

As our Head of Demand Generation, you'll own demand generation for Fynapse.

Reporting directly into the Global Head of Marketing, you’ll have regular access to our CEO and senior leadership team, with the influence to shape how we take Fynapse to market.

You’ll define the strategy, lead integrated campaigns and ABM programs, and share accountability for new business pipeline targets with our BDR team.

You’ll sit at the heart of a talented team of specialists across content, product marketing, marketing operations, brand and partnerships, bringing their expertise together to deliver integrated campaigns that drive measurable results.

This is a rare opportunity to join at zero-to-one. To define the strategy, not inherit it. To build the engine that drives growth.

What Success Looks Like:

In your first , you’ll establish a predictable, scalable demand generation engine, measured by pipeline, funnel conversion, and engagement with named accounts.

You consistently generate and accelerate high-quality pipeline by:

• Designing and executing integrated campaigns across digital, events, content, and partners that engage our ICP and drive measurable opportunities.

• Developing and owning our ABM strategy, tailoring programs to verticals and priority accounts.

• Partnering closely with Sales and BDRs on account planning, pipeline progression and conversion.

• Proactively manage and optimise pipeline health by driving progression across funnel stages, in close partnership with Sales.

• Pilot and scale innovative demand generation tactics, leveraging AI, data, experimentation, and emerging channels.

• Shape and align the content strategy with demand gen priorities. Namely, building a strong digital footprint that amplifies brand awareness, thought leadership, and lead generation.

• Aligning closely with sales to ensure demand generation delivers leads that convert, reducing friction and wasted effort.

• Building credibility with senior decision-makers by addressing real pain points and positioning Fynapse as a trusted partner.

• Lead and develop the Demand Generation team, including an Interim Digital Marketer, a planned Campaign Manager hire, and an extensive network of agency partners.

You bring structure, creativity, and adaptability by:

• Introducing new ideas, tactics, and tools that strengthen our marketing impact. Underpinned by an evidenced test-learn-iterate approach.

• Staying agile in approach, balancing short-term demand with long-term brand credibility.

• Collaborating cross-functionally to ensure marketing initiatives are connected to overall business outcomes.

What We Offer:

We’ll offer you a competitive salary and commission,as well as the following benefits:

• ShareSave scheme - ability to purchase company shares on preferential terms

• Private healthcare

• Income protection and group life insurance

• Pension Scheme

• Company Funded Health Cashplan

• Employee Assistance Programme

• Access to Private Dental Benefits

• Flexible / hybrid working options

• Enhanced Family Friendly Leave for adoption, maternity and paternity

• Bike 2 Work Scheme

• Employee Referral Bonus

Where You Will Be:

• Whilst this role is based from our London office, we support hybrid working

• This role also requires regular travel in-country and/or overseas

To us at Fynapse, hybrid working means that our employees come together for 2-days per week at their local office. It’s an opportunity for our teams to collaborate, solve problems together and to be engaged and involved in the wider community of our business.

We ask employees to come into the office every Wednesday and give you the flexibility to choose your other day from either Tuesday or Thursday.

Skills Qualifications and Experience:

• A track record of building and scaling demand generation in a B2B SaaS or tech business

• Proven track record of managing cross-channel campaigns, with an emphasis on digital (SEO, Social, Paid, Events, Content), that deliver measurable pipeline growth.

• Experience developing and executing ABM programs targeting complex enterprise accounts.

• Hands-on expertise with Marketo, DemandBase, Clay, Salesforce.

• Strong commercial and analytical skills, with experience in pipeline reporting, attribution, funnel analysis and campaign optimisation.

• Experience leading teams and managing agencies to deliver against commercial objectives.

• Ability to balance attention to detail with big-picture process thinking.

• A collaborative, problem-solving mindset.