Demand Generation Manager

NAVEX; Greater London; Hybrid; GBP 50,000 - 62,000; Full time

Benefits offered by this job

Meaningful Purpose

High-Performance Environment

Candid, Supportive Culture

Growth That Matters

Rewards for Results

Job summary

NAVEX is seeking a Demand Generation Manager to lead integrated, multi-channel campaigns that attract and convert new business while aligning with sales and revenue growth. This hybrid role collaborates with marketing, creative, content and digital teams to optimize lead flow, nurture prospects, and scale demand programs globally.

The ideal candidate has 5+ years of experience in global demand generation within a SaaS environment, with strong copywriting, analytics, and channel strategy skills.

Qualifications

• Bachelor’s degree in marketing, business management, or equivalent experience in a SaaS environment.
• 5+ years’ experience coordinating and executing global demand generation campaigns, including copywriting, channel strategy, advertising, email marketing, webinar production, and more
• Strong understanding of demand generation programmes and a proven track record of owning campaigns, generating high-quality leads, and driving pipeline growth
• Demonstrated experience creating and executing successful B2B integrated demand generation campaigns
• Exposure to working closely with sales leaders, sales teams, and BDRs to drive leads (direct and indirect channels)
• Experience developing and implementing lead generation and nurturing strategies including segmentation, targeting and personalised communication
• Excellent analytical skills and data-driven thinking with a keen focus on metrics, measurement and optimisation
• Knowledge of how to utilise AI to increase work efficiency and scale up demand generation campaigns
• Ability to work effectively in a distributed team / matrixed environment
• Knowledge of marketing technologies such as Salesforce, Marketo, social platforms such as LinkedIn, and Microsoft Office
• Experience in negotiating with and managing suppliers
• Excellent written and verbal communication skills with the ability to see the big picture view of our marketing strategy
• Culture Agility.
• Fuel performance and outcomes.

Responsibilities

• Plan, execute, and optimise integrated multi-channel programs and campaigns to new and existing customers, with a focus on attracting and engaging new business prospects, nurturing leads, and optimising conversion pathways
• Work closely with the marketing and sales leaders whilst using a data driven and collaborative mindset to develop strategy and take a performance-based approach
• Work closely with other marketing functions and resources to ensure the alignment of all demand generation activities including ownership of campaign calendars
• Ensure Business Development Representative (BDR) team alignment for all demand campaigns including lead management
• Establish, maintain, and optimise scalable processes that ensure best practises in campaigns and lead management, including tracking lead lifecycle and conversion rates throughout the pipeline
• Define activity success metrics and own the performance analysis of demand generation activities, ensuring ongoing optimisation, and analyse marketing and sales data to develop insights and make recommendations on areas for optimisation to meet targets
• Agency, supplier and budget management
• Ensure full utilisation of the company’s Martech stack to support demand generation activities

Skills

Demand generation

Campaign management

Copywriting

Channel strategy

Advertising

Email marketing

Webinar production

Data-driven marketing

Analytics

AI in marketing

Education

Bachelor’s degree in marketing or related field

SaaS experience

Tools

Salesforce

Marketo

LinkedIn

Microsoft Office

Job description

At NAVEX, we're transforming the world-making it safer, more ethical, and ensuring every voice is heard. That's real impact.

Our high-performance culture is driven by our values. We move with speed, passion and purpose - as one team. We are bold in our ideas, accountable in our actions, and committed to doing the right things right.

NAVEX is a global leader in GRC solutions and helps organisations strengthen their risk and compliance programs with a 360-degree view of enterprise, third party and ecosystem risk for enhanced regulatory compliance and proactive risk management. Easy to use, the NAVEX One platform empowers compliance through connecting unparalleled industry intelligence and insights. Worldwide, we have over 13,000 customers who trust NAVEX to address evolving regulations and their compliance challenges.

As our Demand Generation Manager, you will play a critical role in ensuring that our demand marketing becomes best in class, and that you support all our marketing efforts aimed at raising awareness amongst our target audiences and markets, generating pipeline and revenue opportunities for our commercial teams.

This is a pivotal role focused on growth, with the opportunity to work with a range of internal and external stakeholders to ensure that demand generation efforts align with sales and business growth objectives including supporting commercial revenue growth, overall pipeline growth and marketing generated, and marketing influenced revenue.

You’ll thrive in this hybrid role surrounded by an engaged, collaborative team deeply committed to your success. Join us and help shape what’s next!

What you’ll get:

• Meaningful Purpose.Your work helps organizations operate with integrity and protect their people—at a scale few companies can match.
• High-Performance Environment.We move with urgency, set ambitious goals, and expect excellence. You’ll be trusted with real ownership and supported to do the best work of your career.
• Candid, Supportive Culture.We communicate openly, challenge ideas—not people—and value teammates who embrace bold thinking and continuous improvement.
• Growth That Matters.You can count on authentic feedback, strong accountability, and leaders invested in your success so you can achieve real growth.
• Rewards for Results.We provide clear, competitive compensation designed to recognize measurable outcomes and real impact.

What you’ll do:

• Plan, execute, and optimise integrated multi-channel programs and campaigns to new and existing customers, with a focus on attracting and engaging new business prospects, nurturing leads, and optimising conversion pathways
• Work closely with the marketing and sales leaders whilst using a data driven and collaborative mindset to develop strategy and take a performance-based approach
• Work closely with other marketing functions and resources (e.g. digital, content, creative) to ensure the alignment of all demand generation activities including ownership of campaign calendars
• Ensure Business Development Representative (BDR) team alignment for all demand campaigns (inbound and outbound) including lead management
• Establish, maintain, and optimise scalable processes that ensure best practises in campaigns and lead management, including tracking lead lifecycle and conversion rates throughout the pipeline
• Define activity success metrics and own the performance analysis of demand generation activities, ensuring ongoing optimisation, and analyse marketing and sales data to develop insights and make recommendations on areas for optimisation to meet targets
• Agency, supplier and budget management
• Ensure full utilisation of the company’s Martech stack to support demand generation activities

What you’ll bring:

• Bachelor’s degree in marketing, business management, or equivalent experience in a SaaS environment.
• 5+ years’ experience coordinating and executing global demand generation campaigns, including copywriting, channel strategy, advertising, email marketing, webinar production, and more
• Strong understanding of demand generation programmes and a proven track record of owning campaigns, generating high-quality leads, and driving pipeline growth
• Demonstrated experience creating and executing successful B2B integrated demand generation campaigns
• Exposure to working closely with sales leaders, sales teams, and BDRs to drive leads (direct and indirect channels)
• Experience developing and implementing lead generation and nurturing strategies including segmentation, targeting and personalised communication
• Excellent analytical skills and data-driven thinking with a keen focus on metrics, measurement and optimisation
• Knowledge of how to utilise AI to increase work efficiency and scale up demand generation campaigns
• Ability to work effectively in a distributed team / matrixed environment
• Knowledge of marketing technologies such as Salesforce, Marketo, social platforms such as LinkedIn, and Microsoft Office
• Experience in negotiating with and managing suppliers
• Excellent written and verbal communication skills with the ability to see the big picture view of our marketing strategy
• Culture Agility.Comfort working in a fast-paced, candid environment that values innovation, healthy debate, and follow-through
• Fuel performance and outcomes.Leverage your job competencies and champion NAVEX’s core values

Our side of the deal:

• We'll be clear, we'll move fast, and we'll invest in your success. You deserve to be supported, challenged, and rewarded for the impact you make—and we commit to doing that every step of the way.
• The starting pay for this role is 56,000 GBP. NAVEX is an equal opportunity employer committed to including individuals of all backgrounds, including those with disabilities and veteran status.