Director of Demand Generation (SaaS)

Ciphr; Reading; Hybride; GBP 80 000 - 120 000; Plein temps

Avantages offerts par ce poste

30 days annual leave

Birthday day off

Pension and life cover

Health cash plan

Résumé du poste

Ciphr, a UK HR, payroll and recruitment solutions provider, seeks an experienced GTM leader in Reading to own a digital-first demand engine. You will build and run ABM, programmatic and outbound campaigns, coordinating with the CEO, CRO and sales to generate qualified pipeline from ICP target accounts.

You’ll manage HubSpot, BI and forecasting, with a hands-on approach across campaigns and data teams. You’ll lead a multi-disciplinary team, bring AI-first workflows into play, and ensure campaigns

Qualifications

• Significant B2B SaaS demand generation experience with quantifiable pipeline results.
• Experience running account-based and programmatic demand alongside outbound business development.
• Knowledge of HR/payroll/HR tech market is a distinct advantage.

Responsabilités

• Lead the demand generation team – ABM, programmatic, and marketing ops – setting priorities and targets.
• Own North Star KPIs: qualified pipeline and opportunities from ICP target accounts.
• Own the budget and channel mix, test programmes and optimise spend for conversion.
• Oversee data quality, BI, forecasting and the weekly waterfall review.
• Coach the BDR team and align outbound/inbound with sales SLAs.

Connaissances

B2B SaaS demand gen

ABM leadership

Programmatic demand

GTM operations

Data funnel metrics

Budget & forecasting

Executive credibility

Outils

HubSpot (or similar)

Marketing automation

BI / analytics

Sales Navigator

Clay

Description du poste

You’re a GTM nerd who owns pipeline creation at Ciphr. You’ll build a repeatable, digital and AI-first engine that finds, engages and converts our best‑fit organisations, and you’ll carry one number: qualified £ pipeline from ideal customer profile (ICP) target accounts. Working closely with the CEO, CRO and sales, you’ll be hands‑on in the campaigns, data and tooling as well as the plan.

Where:

Our Reading, Berkshire HQ. You’ll be in the office at least 3 days a week, with the rest from home.

What you’ll do

• Lead the demand generation team - ABM, programme marketing, BDRs and marketing operations – setting priorities, targets and the weekly rhythm
• Own the North Star KPIs: qualified £ pipeline and first opportunities from ICP target accounts, including those new to Ciphr.
• Run the tiered target account model with sales (Tier 1 ABM, Tier 2 sector sprints, Tier 3 programmatic), with clear rules for moving between tiers.
• Be ‘tools-on’ across search, SEO, paid, social and LLM visibility, so high‑intent buyers find us on Google or AI assistants.
• Use AI, intent data and buying signals to prioritise accounts, personalise outreach, produce content and automate sequencing at scale.
• Turn the CEO and CPO’s positioning into campaigns, content and enablement that convert, fast.
• Bring outbound, inbound qualification and marketing together as one account‑based sequence, with clear SLAs to sales.
• Coach the BDR team directly: call reviews, sequence quality and meeting quality against the ICP.
• Write the demand generation section of the monthly board pack: human‑led, evidence‑based and focused on decisions. Recruit and develop the team, including the BDR hires planned for the next two quarters.
• Own HubSpot, data quality, BI, forecasting and the weekly waterfall review: what, so what, now what.
• Own the budget and channel mix, test every programme against a holdout and move spend to what converts.
• Oversee the data scientist’s six‑month target account engine build, then run it in‑house.
• Write the growth section of the monthly board pack: human‑led, evidenced and decision‑focused.

What you’ll bring

• Significant B2B SaaS demand generation experience with quantifiable pipeline results, ideally in SME and mid‑market (£5k to £100k deals).
• Experience running account‑based and programmatic demand alongside outbound business development.
• A digital, AI‑first, tools‑on mentality: you use AI daily and build it into team workflows, with human judgement in charge.
• Strong GTM operations knowledge: HubSpot or similar, marketing automation, BI, attribution, Sales Navigator and Clay.
• Data fluency in funnel metrics, test design and cost per opportunity, and happy to dig in yourself.
• High creative standards, because great demand gen depends on compelling stories.
• Budget and forecasting experience, with a track record of growing pipeline while cutting acquisition cost.
• Experience leading multi‑disciplinary teams and partnering with sales leaders.
• Credibility with executives and the board, holding an evidenced position under challenge and leading through change.
• Knowledge of the HR, payroll or HR technology market is a distinct advantage.

What’s in it for you

• Time for you: 30 days’ annual leave plus bank holidays and your birthday day off.
• Family matters: Enhanced maternity, adoption, shared parental and paternity pay, plus family‑forming time off
• Money and wellbeing: Pension, life assurance, health cash plan, medical and dental cover after 6 months, and Mental Health First Aiders
• Growth: Support from our Talent Success Lead to choose the qualifications and development that suit your career goals
• Plus shopping discounts, cycle to work, Family National Trust membership and a £1,500 employee referral scheme

Who we are

Ciphr is a leading UK provider of HR, payroll, learning and recruitment solutions. Our Payroll Bureau delivers accurate, timely payroll across the UK, from hosted software to fully managed services. We’re a living wage employer, and everyone’s welcome here. Bring your whole self to work, whether you’re creative, outgoing, quiet, courageous or observant.