Head of Demand Gen & Revenue Pipeline

Consult; Chester; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Consult, a North West business, is seeking a Head of Demand Generation for an initial 6-month contract with potential for extension. You will own the demand generation engine end-to-end, shape scalable strategies, and lead campaigns across digital, content, events, and ABM to deliver qualified pipeline and revenue.

The role requires senior B2B demand generation leadership, strong collaboration with Sales, a data-driven mindset, and the ability to translate performance into commercial impact.

Qualifications

• Senior B2B demand generation leadership with proven pipeline impact.
• Experience owning and growing marketing-sourced pipeline.
• Full-funnel campaigns from first touch through to sales handover.
• Strong data/analytical skills and marketing tech experience.
• Budget management and agency/partner oversight.
• Collaborates with Sales and outbound/SDR teams.

Responsibilities

• Shape and deliver a scalable demand generation strategy.
• Own marketing-sourced pipeline and demand generation targets.
• Lead product launches and cross-functional alignment.
• Develop and scale full-funnel demand programs.
• Build integrated campaigns across digital, content, email, events, webinars, paid media and ABM.
• Improve lead quality, conversion and pipeline through Sales alignment.
• Develop reporting, attribution and performance measurement.
• Lead, mentor and develop marketing teams and agencies.

Skills

B2B demand generation

Pipeline ownership

Full-funnel marketing

ABM

HubSpot

DreamData

GA4

Leadership experience

Budget management

Stakeholder management

Tools

HubSpot

DreamData

GA4

Job description

Consult, a North West business, is seeking a Head of Demand Generation for an initial 6-month contract with potential for extension. You will own the demand generation engine end-to-end, shape scalable strategies, and lead campaigns across digital, content, events, and ABM to deliver qualified pipeline and revenue.

The role requires senior B2B demand generation leadership, strong collaboration with Sales, a data-driven mindset, and the ability to translate performance into commercial impact.