Head of Data & Analytics

VMA Direct.; London; Hybrid; GBP 80,000 - 90,000; Full time

Job summary

A leading digital marketing agency in Central London is seeking a strategic Head of Data & Analytics to lead their analytics function. This senior role involves shaping the agency's data vision, managing a growing team, and driving measurable impact across digital channels. The position offers a hybrid working model and a competitive salary.

Benefits

Competitive salary

Generous pension provision

Hybrid working arrangements

Professional development

Qualifications

• 10+ years in digital marketing, with 5+ in analytics roles.
• Proven team leadership and development experience.

Responsibilities

• Lead the agency’s data and measurement strategy.
• Oversee delivery of end-to-end analytics projects.
• Manage and develop a high-performing analytics team.

Skills

Digital Marketing

Analytics

Leadership

Communication

Tools

Google Analytics

GTM

BigQuery

Python

SQL

R

Job description

Exclusive opportunity with a leading digital marketing agency, looking for a strategic, commercially minded Head of Data & Analytics to lead its analytics function. This senior role is responsible for shaping the agency’s data vision, leading technical delivery, and driving measurable impact for clients across digital channels.

You’ll oversee a growing team, manage analytics implementations, develop measurement frameworks, and support attribution modelling, data warehousing, and tech stack integration.

This is both a leadership and hands-on role that combines strategic thinking with operational excellence.

Central London - Hybrid working – 3 days in office, 2 from home

£80k - £90k

Roles & responsibilities:

• Lead the agency’s data and measurement strategy, ensuring it supports client performance goals across all digital channels, including Paid Media, SEO, CRM, Programmatic, and ATL.

• Oversee delivery of end-to-end analytics projects, including tracking implementation, data architecture, attribution modelling, customer journey analysis, and integration with client BI systems.

• Ensure best-in-class measurement practices by driving innovation in privacy-first tracking (e.g. server-side, cookie-less solutions) and staying ahead of changes in tools and technology.

• Manage and develop a high-performing analytics team, including recruitment, training, quality control, and performance management, while fostering a collaborative and commercially focused culture.

• Work closely with internal and external stakeholders, translating complex data concepts into clear, actionable insights that inform strategic decisions.

• Support new business efforts, including pitch contributions, commercial modelling, capacity planning, and the development of templated assets and proposals.

Skills & experience:

• 10+ years in digital marketing, with 5+ in analytics or measurement-focused roles

• Strong hands-on experience with Google Analytics, GTM, BigQuery, and coding in Python, SQL or R

• Deep understanding of attribution modelling, econometrics, and marketing mix analysis

• Knowledge of privacy-first tracking and evolving methodologies (e.g. server-side, cookie deprecation)

• Proven team leadership and people development experience

• Skilled in managing complex, multi-stakeholder projects

• Track record of growing teams, services, and revenue with commercial accountability

• Confident communicator with the ability to simplify technical topics for senior stakeholders

• Bonus CRM measurement experience linking marketing activity to business outcomes

In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:

• Competitive salary

• Generous pension provision

• Hybrid working arrangements

• Wide range of other benefits

• Professional development

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV:[e-mail]