Director, Data Analytics and Effectiveness

Standard Chartered; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading international bank is seeking a Director for Data Analytics and Effectiveness in London. This role involves leading data-driven insights for marketing and communications, enhancing effectiveness across various campaigns. The ideal candidate will have strong leadership and analytics experience, contributing to impactful strategies and initiatives within the Corporate Affairs, Brand & Marketing teams.

Benefits

Core bank funding for retirement savings

Medical and life insurance

Flexible working options

Proactive wellbeing support

Continuous learning culture

Qualifications

• Experience in a financial services organization.
• Leadership and programme management skills.

Responsibilities

• Lead delivery of social insights projects.
• Develop measurement methodologies for marketing activities.

Skills

Programme management

Leadership

Data analytics

Insights experience

Job description

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Director, Data Analytics and Effectiveness

Location: London, GB

Area of interest: Marketing, Brand & Communications

We have an exciting opportunity to join the team! The Data Analytics and Effectiveness Lead for Corporate Affairs, Brand & Marketing (CABM) spans across website analytics for the bank, social listening & media sentiment reporting, and effectiveness measurement for key CABM activities across areas of Sponsorships, Brand, Marketing, Communications and Events. The role is based in the UK

• Act as a people leader
• Develop measurement methodologies and frameworks to measure key activities across areas of Sponsorships, Brand, Marketing, Communications and Events.
• Translate data into actionable insights that may enhance marketing and communications planning
• Lead delivery of social insights projects, using social listening data to inform content and campaign planning
• Support the Head of Planning to deliver a holistic view of CABM activations by leveraging PACE and working with units of CABM
• Lead the integration of measurement workflows into PACE - CABM’s campaign workflow tool – to further advance CABM’s ability to measure and report its impact across its portfolio of campaign and activities.

Skills and Experience

• Similar experience in a current/previous role within a financial services organisation
• Programme management and leadership
• People leader experience
• Data, analytics and insights experience

We are committed to a fair recruitment process, should you require any reasonable adjustments do let us know so we can aim to accommodate your needs.

Stakeholders

• Leaders and peers across Corporate Affairs, Brand & Marketing (CABM)
• CABM Technology
• S&T Performance
• Chief Data Office

About Standard Chartered

We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.

Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.

Together we:

• Do the right thingand are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle,continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together,we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer

In line with our Fair Pay Charter,we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance,with flexible and voluntary benefits available in some locations.
• Time-offincluding annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible workingoptions based around home and office locations, with flexible working patterns.
• Proactive wellbeing supportthrough Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills,global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning cultureto support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation,one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.