Director, Data Analytics and Effectiveness

myGwork - LGBTQ+ Business Community; London; On-site; GBP 80,000 - 120,000; Full time

Job summary

A leading LGBTQ+ business community is seeking a Director of Data Analytics and Effectiveness. This role focuses on enhancing marketing strategies through data insights and managing key stakeholders within the financial services sector.

Qualifications

• Experience in a similar role within a financial services organization.
• Strong data acumen and analytics expertise.

Responsibilities

• Act as a people leader and manage senior stakeholders.
• Develop measurement methodologies for key marketing activities.
• Translate data into actionable insights for marketing strategies.

Skills

Senior stakeholder management

Programme management

Leadership

Data acumen

Data analytics

Insights expertise

Job description

Director, Data Analytics and Effectiveness

Join to apply for the Director, Data Analytics and Effectiveness role at myGwork - LGBTQ+ Business Community

Job Summary

We have an exciting opportunity to join the team! The Data Analytics and Effectiveness Lead for Corporate Affairs, Brand & Marketing (CABM) spans across website analytics for the bank, social listening & media sentiment reporting, and effectiveness measurement for key CABM activities across Sponsorships, Brand, Marketing, Communications, and Events. The role is based in the UK.

Key Responsibilities

• Act as a people leader
• Manage senior stakeholders
• Vendor management
• Develop measurement methodologies and frameworks for key activities in Sponsorships, Brand, Marketing, Communications, and Events
• Translate data into actionable insights to enhance marketing and communication strategies
• Lead social insights projects using social listening data to inform content and campaign planning
• Support the Head of Planning to provide a holistic view of CABM activations leveraging PACE and collaborating with CABM units
• Lead the integration of measurement workflows into PACE, CABM's campaign workflow tool, to improve impact measurement and reporting

Skills and Experience

• Experience in a similar role within a financial services organization
• Senior stakeholder management skills
• Programme management and leadership experience
• Strong data acumen
• People leadership experience
• Data, analytics, and insights expertise

We are committed to a fair recruitment process. If you require reasonable adjustments, please let us know so we can accommodate your needs.