Head of Data, AI & Performance Analytics

Cotswold Outdoor Group; Swindon; Hybrid; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Starting salary £60k-£70k

Annual bonus up to £6,885

Hybrid working

33 days holiday

EV Salary Sacrifice scheme

Volunteer day

Private medical insurance

Life assurance

Staff discounts

Perks hub savings

Job summary

Cotswold Outdoor Group in Swindon is seeking a Senior Manager, Data, AI & Performance Analytics to shape how we inspire customers and drive growth across our stores and digital platforms.

You will lead a data, AI and analytics function, deliver measurable insights, and build scalable data-driven solutions while working in a hybrid setup and moving towards a future-ready data architecture.

Qualifications

• Strong knowledge of performance analytics and experimentation in ecommerce/digital.
• Experience building measurement frameworks, attribution models, forecasting and commercial analysis.
• Knowledge of AI, ML and automation in customer, digital and commercial contexts.

Responsibilities

• Define and deliver the Customer & Digital Data, AI and Analytics strategy to drive ecommerce growth and performance.
• Lead and develop an analytics and data science team with a culture of experimentation and improvement.
• Drive data literacy and enable better decision-making through insights and AI-enabled analytics.
• Own digital measurement, forecasting, attribution and performance modelling to link investment with revenue.
• Enable CRO and optimisation by providing data foundations, experimentation measurement and actionable recommendations.
• Lead the Data Science and AI roadmap with automation and scalable insights, collaborating on data architecture.
• Deliver clear, commercially focused reporting and dashboards to support real-time decisions and maximise impact.

Skills

Performance analytics

Experimentation

Measurement frameworks

Forecasting

AI & automation

Data platforms

ETL & APIs

Cloud environments

Web analytics

Digital insight

Leadership

analytics governance

Tools

Power BI

Looker Studio

MicroStrategy

Google Analytics

Adobe Analytics

Content Square

GTM

Adobe Launch

Tealium

Job description

Cotswold Outdoor Group in Swindon is seeking a Senior Manager, Data, AI & Performance Analytics to shape how we inspire customers and drive growth across our stores and digital platforms.

You will lead a data, AI and analytics function, deliver measurable insights, and build scalable data-driven solutions while working in a hybrid setup and moving towards a future-ready data architecture.