Senior Manager: Data, AI & Performance Analytics

Cotswold Outdoor Group; Swindon; Hybrid; GBP 60,000 - 70,000; Full time

Benefits offered by this job

Starting salary £60k-£70k

Annual bonus up to £6,885

Hybrid working

33 days holiday

EV Salary Sacrifice scheme

Volunteer day

Private medical insurance

Life assurance

Staff discounts

Perks hub savings

Job summary

Cotswold Outdoor Group in Swindon is seeking a Senior Manager, Data, AI & Performance Analytics to shape how we inspire customers and drive growth across our stores and digital platforms.

You will lead a data, AI and analytics function, deliver measurable insights, and build scalable data-driven solutions while working in a hybrid setup and moving towards a future-ready data architecture.

Qualifications

• Strong knowledge of performance analytics and experimentation in ecommerce/digital.
• Experience building measurement frameworks, attribution models, forecasting and commercial analysis.
• Knowledge of AI, ML and automation in customer, digital and commercial contexts.

Responsibilities

• Define and deliver the Customer & Digital Data, AI and Analytics strategy to drive ecommerce growth and performance.
• Lead and develop an analytics and data science team with a culture of experimentation and improvement.
• Drive data literacy and enable better decision-making through insights and AI-enabled analytics.
• Own digital measurement, forecasting, attribution and performance modelling to link investment with revenue.
• Enable CRO and optimisation by providing data foundations, experimentation measurement and actionable recommendations.
• Lead the Data Science and AI roadmap with automation and scalable insights, collaborating on data architecture.
• Deliver clear, commercially focused reporting and dashboards to support real-time decisions and maximise impact.

Skills

Performance analytics

Experimentation

Measurement frameworks

Forecasting

AI & automation

Data platforms

ETL & APIs

Cloud environments

Web analytics

Digital insight

Leadership

analytics governance

Tools

Power BI

Looker Studio

MicroStrategy

Google Analytics

Adobe Analytics

Content Square

GTM

Adobe Launch

Tealium

Job description

This is a hybrid role with a minimum of three days in the office per week.

At Cotswold Outdoor Group, the outdoors isn’t just where we work, it’s who we are. Every day, our head office teams play a vital role in helping people get outside, explore more, and experience the world around them.

We’re looking for a Senior Manager, Data, AI & Performance Analytics to join us on that journey. This role is about more than just day-to-day responsibilities, it’s about shaping how we inspire our customers, support our stores, and grow our community of adventurers.

We’ve officially made the move to our new office in the heart of Swindon and couldn’t be more excited. Our brand-new sustainable office at 1 Newbridge Square puts us right next to the train station and the new bus boulevard, making it easier than ever to connect. This move marks an exciting new chapter in our journey, and our new space has been designed with the future in mind – supporting collaboration, wellbeing, and our commitment to working more sustainably.

About Us

We believe life’s better when it’s lived outdoors. From hiking and wild swimming to simply stepping away from the screen, nature helps us feel alive.

At our head office, every role helps make those adventures possible. Whether it’s shaping our systems, supporting our teams or driving key initiatives, you’ll play a vital part in helping people get outside and explore more.

We’re part of the Cotswold Outdoor Group, including Runners Need and Snow + Rock, offering trusted brands, expert advice, and a commitment to protecting the planet.

Whether it’s your first step or your next move, you’ll find opportunities to learn, grow, and be part of something bigger.

What You’ll Be Doing

As Senior Manager, Data, AI & Performance Analytics, you will:

• Define and deliver the Customer & Digital Data, AI and Analytics strategy, building a high-performing capability to drive eCommerce growth and commercial performance.
• Act as a senior leader across Data, Insight, AI and Automation, shaping organisational maturity and driving innovation through scalable, data-led solutions.
• Lead, develop and inspire a high-performing analytics and data science team, fostering a culture of experimentation, excellence and continuous improvement.
• Drive data literacy across the organisation, enabling better decision-making through insight, experimentation, and effective use of AI and analytics tools.
• Own digital measurement frameworks, forecasting, attribution, and performance modelling to connect investment with commercial outcomes, revenue and ROI.
• Enable CRO and optimisation by providing data foundations, experimentation measurement, insight generation, and actionable recommendations to improve customer experience and performance.
• Lead the Data Science and AI roadmap, delivering automation, predictive analytics, and scalable insight capabilities while partnering with technology teams on future-ready data architecture.
• Deliver clear, commercially focused insight, reporting, and dashboards, embedding best practices in governance, tracking, and analytics to support real-time decision-making and maximise impact.

We’re Looking For a Data Manager Who Has:

• Strong knowledge of performance analytics and experimentation within eCommerce and digital environments.
• Experience developing measurement frameworks, attribution models, forecasting, and commercial performance analysis.
• Knowledge of AI, machine learning, and automation applications across customer, digital, and commercial contexts.
• Experience with data platforms, ETL processes, APIs, and cloud environments (e.g. GCP).
• Expertise in digital analytics platforms such as Google Analytics, Adobe Analytics, and Content Square.
• Experience with BI and visualisation tools such as Power BI, Looker Studio, or MicroStrategy.
• Knowledge of Tag Management Systems including GTM, Adobe Launch, or Tealium, along with experimentation platforms and optimisation programmes.
• Proven experience leading analytics, data science, or digital insight teams.

What You’ll Get From Us

Joining our team means more than just getting paid a salary, it’s about being part of a workplace that values you, your growth and your wellbeing.

As Senior Manager, Data, AI & Performance Analytics, You’ll Enjoy

• Starting salary of £60000 - £70000 with a yearly bonus of up to £6,885
• Hybrid working options to support your work-life balance
• 33 days holiday allowing you to recharge and explore the outdoors
• Holiday Buying Scheme - contract dependent
• Electric Vehicle Salary Sacrifice scheme - dependent on meeting eligibility
• Volunteer day with a charity of your choice
• Private medical insurance, life assurance and critical illness cover
• Staff discounts of 40-60% across our full range of outdoor brands
• Savings on everyday essentials including groceries, travel, fitness, and entertainment through our perks hub

Everyone’s welcome

We welcome applications from all genders, backgrounds, and experiences. Diverse teams make us stronger, helping us learn, grow, and create a place where everyone belongs.

We want to hear your voice so encourage you to write your own application and use AI tools sparingly. We’re looking for honesty, authenticity, and a real sense of who you are. Applications that feel generic or AI-generated may not stand out.