Head of CRM

Propel; Greater London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

A dynamic FinTech brand is seeking a Head of CRM to lead global strategy and enhance customer experiences. This role offers ownership of CRM initiatives, collaboration with cross-functional teams, and the opportunity to drive revenue growth in a fast-paced environment.

Qualifications

• Proven experience leading CRM in a mobile-first B2C environment.
• Strong international experience across multiple regions.
• Experience in regulated industry is a plus.

Responsibilities

• Architect and execute a global CRM strategy aligned with growth targets.
• Build and optimise multi-channel customer journeys.
• Define KPIs and reporting frameworks to prove ROI.

Skills

Leadership

International experience

Customer segmentation

Lifecycle marketing

Commercial mindset

Job description

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This range is provided by Propel. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Propel

The Marketing Recruiter | Tech Startups & Scaleups | I build marketing teams that drive growth | Mentor, advocate, ally for my audience.

I am seeking a Head of CRM to join a dynamic, mobile-first FinTech brand that’s redefining digital experiences for a global audience.

This is an opportunity to join a globally recognised, well-funded business with a proven history - but with the energy and momentum of a high-growth scaleup. With customers across over 15 countries and big plans to expand its reach, the company is laser-focused on building world-class customer experiences and deepening engagement across its international markets.

You’ll be joining at a transformative moment - leading CRM innovation that powers real commercial outcomes and supports the next chapter of growth.

Why this is exciting:

• You’ll take full ownership of the global CRM strategy at a time of change and momentum, helping the business expand from niche audiences to a much wider market.
• The business is investing heavily in personalisation, lifecycle marketing, and customer-centricity, and you’ll play a key role in shaping that evolution.
• You’ll lead a team of 4 and collaborate closely with Marketing, Product, and Martech teams to bring sophisticated multi-channel journeys to life.
• You’ll have the autonomy to build CRM into a revenue-driving growth engine across multiple markets, with the tools and budget to make things happen.

What you’ll be doing day to day:

• Architect and execute a global CRM strategy aligned with ambitious growth targets.
• Build and optimise multi-channel customer journeys (email, push, in-app, SMS, etc.) with a focus on mobile-first execution.
• Develop advanced segmentation and personalisation strategies that enhance engagement and retention at scale.
• Partner with Martech to enhance the CRM tech stack and unlock automation and optimisation opportunities.
• Lead experimentation, A/B testing, and continuous improvement across all campaigns.
• Define KPIs and reporting frameworks to prove ROI and business impact.
• Manage and mentor a growing team to deliver best-in-class campaigns and initiatives.

What you’ll bring:

• Proven experience leading CRM in a mobile-first B2C or consumer app environment.
• Strong international experience—you’ve worked across multiple regions and understand how to tailor strategies for different markets.
• Deep expertise in lifecycle marketing, customer segmentation, and automation.
• Commercial mindset—you know how to turn CRM into a revenue growth lever.
• Solid experience collaborating cross-functionally with Product, Marketing, and Data teams.
• Strong leadership skills—you’re confident building and empowering a team to deliver at pace.
• Experience in a regulated industry (financial services, fintech, or similar) is a plus, but not essential.

The vibe:

Hybrid working—3 days per week in their dynamic London HQ. You’ll join a culture that’s collaborative, ambitious, and passionate about innovation, with a strong focus on diversity, equity, and inclusion.

If you’re a CRM leader ready to make your mark in a fast-paced, mobile-first, international business—let’s chat.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

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