Head of CRM

Octopus Electric Vehicles; London; Hybrid; GBP 60,000 - 100,000; Full time

Job summary

Join a forward-thinking company at the forefront of the electric vehicle revolution! As the Head of CRM, you will lead a dynamic team to enhance customer journeys and drive retention. Your expertise in CRM leadership and marketing automation will be pivotal in shaping strategies that convert prospects into loyal EV drivers. Embrace a culture of experimentation and continuous improvement, and make a meaningful impact in a fast-paced, innovative environment. This is your chance to be part of a mission-driven team that is transforming the way people engage with electric vehicles.

Qualifications

• 4+ years of experience in CRM leadership in high-growth businesses.
• Strong understanding of marketing automation and direct-to-consumer media.

Responsibilities

• Own CRM strategy and build customer journeys to convert prospects into EV drivers.
• Lead a high-performing CRM team and instill best practices.

Skills

CRM Leadership

Marketing Automation

Data Analysis

Stakeholder Management

Email Marketing

Customer Experience

Tools

CRM Platforms

Marketing Automation Tools

Job description

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London, UK

Octopus Electric Vehicles – Growth - fixed /

Full-time /

Hybrid



What we do. Electric Car Leasing

Why we do it. Greener. Fairer. Future.

We’re helping the masses to join the electric driving revolution and we need your help. We make it cheaper, greener and easier to drive an EV.

Our CRM team is at the core of our growth engine, and we’re looking for a world-class Head of CRM to lead our small but mighty team into the next stage of growth for our EV business.

What You'll Do...

• Own our CRM strategy and comms plan end to end, building best-in-class customer journeys to capture intent, nurture our prospect base, convert as many of them as possible into EV drivers, and drive LTV and retention for our existing EV driver base.
• Lead and develop a high performing CRM team, working with the Head of Marketing to support the team to have the biggest possible commercial impact
• Instill CRM best practices across the team, ensuring we have the right balance of rigour and flexibility in our plans to maximise growth opportunities
• Champion a test-and-learn culture through experimentation and A/B testing to continuously improve conversion from email campaigns
• Partner with our content team to create a continuous pipeline of high quality content, testing its effectiveness and feeding back learnings to the rest of the team
• Use customer insights and data to continually hone segmentation and targeting
• Ensure CRM reporting is accurate, share the impact our activity has on overall growth, and work with the team to forecast the impact of future activity
• Own the marketing automation tech stack and partner with our engineering and data teams to ensure we have the right tools and our systems are optimised for rapid growth
  
  
  

What You'll Need...

• Proven experience in CRM leadership (minimum of 4 years) ideally in high-growth scale up businesses
• Commercially driven: a track record of driving commercial outcomes through CRM campaigns and journeys
• Deep understanding of marketing automation platforms and how to integrate with wider business CRM systems successfully
• Strong understanding of all direct-to-consumer comms media, in particular email, but including SMS, direct mail and targeted digital
• A data-driven approach: an analytical mindset and strong grasp of performance metrics is crucial. Data should drive everything you do to make sure every piece of communication has the desired impact
• Passion for customer experience and insight-lead marketing
• Adaptability: we work at a very fast pace so we need you to be collaborative, proactive, and open to ripping up the rulebook and doing things differently
• Embrace failure: you’ll need to have a ‘test and learn’ mindset, knowing that some of your tests won’t be successful, but if you’re not testing then we’re not learning
• Excellent communication skills: you need to write compelling briefs for copywriters to respond to and sub-edit content, and on occasion write copy from scratch
• Stakeholder management: you’ll need to be confident in communicating our strategy to senior stakeholders and managing competing priorities from across the business
• Growth mindset: with a focus on building positive feedback loops to continuously improve marketing campaigns
• Ability to ruthlessly prioritise and think critically - there’s always a lot going on and loads of cool things we could do; you need to be able to decipher which tasks we should do
  
  
  

About Us

The electric revolution has arrived - and from 2035 you’ll no longer be able to buy a new petrol or diesel car in the UK.

We’re building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a 'lease for life' through an industry changing customer experience. This is the chance to join one of the UK’s most exciting start-ups – making it easy for individuals and businesses to go electric by getting their car, charger and energy all in one cracking deal.

Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience.

We're an Octopus Energy company—an innovative new energy supplier. We are part of the Octopus Energy Group, which seeks to improve the lives of millions of people by transforming the industries we operate in. The Octopus Group incorporates Octopus Energy, Octopus Healthcare, Octopus Investments, Octopus Property, Octopus Ventures and Octopus Labs.

If this sounds like you then we'd love to hear from you.

Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic!

Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Environmental Services, Utilities, and Retail Motor Vehicles

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