Head of Creo, EMEA: Creator Strategy & Innovation

Omnicom Media; Greater London; Hybrid; GBP 180,000 - 240,000; Full time

Job summary

Omnicom Media in London seeks a highly strategic Head of Creo for the EMEA region to set the vision and unify the creator discipline at scale. The role influences senior leaders, shapes partnerships with platforms, and embeds best practices across media and creative offerings.

You will craft Creo credentials, establish proof points, and drive forward a future-ready capability that blends media, technology, and creative excellence across markets.

Qualifications

• Proven ability to design, scale and embed creator strategies across a region.
• Experience guiding senior stakeholders and driving alignment in matrixed teams.
• Deep expertise across platforms including audience strategy, creative development, measurement and optimization.

Responsibilities

• Define Creo in EMEA including vision and north star.
• Create Creo credentials and proof points.
• Codify Creo with playbooks and standards.
• Develop frameworks, playbooks, processes and best practices.
• Demonstrate competitive advantage using Omni scale and partners.

Skills

Strategic leadership

Stakeholder management

Creator strategy

Analytics mindset

Cross-functional collab

Tools

Acxiom

Flywheel

Omni

Job description

Omnicom Media in London seeks a highly strategic Head of Creo for the EMEA region to set the vision and unify the creator discipline at scale. The role influences senior leaders, shapes partnerships with platforms, and embeds best practices across media and creative offerings.

You will craft Creo credentials, establish proof points, and drive forward a future-ready capability that blends media, technology, and creative excellence across markets.