Head of CREO EMEA

Omnicom Media; Greater London; Hybrid; GBP 180,000 - 240,000; Full time

Job summary

Omnicom Media in London seeks a highly strategic Head of Creo for the EMEA region to set the vision and unify the creator discipline at scale. The role influences senior leaders, shapes partnerships with platforms, and embeds best practices across media and creative offerings.

You will craft Creo credentials, establish proof points, and drive forward a future-ready capability that blends media, technology, and creative excellence across markets.

Qualifications

• Proven ability to design, scale and embed creator strategies across a region.
• Experience guiding senior stakeholders and driving alignment in matrixed teams.
• Deep expertise across platforms including audience strategy, creative development, measurement and optimization.

Responsibilities

• Define Creo in EMEA including vision and north star.
• Create Creo credentials and proof points.
• Codify Creo with playbooks and standards.
• Develop frameworks, playbooks, processes and best practices.
• Demonstrate competitive advantage using Omni scale and partners.

Skills

Strategic leadership

Stakeholder management

Creator strategy

Analytics mindset

Cross-functional collab

Tools

Acxiom

Flywheel

Omni

Job description

Job Description

We are seeking an exceptional and highly strategic Head of Creo, EMEA. This senior leadership role will build a unified and future ready approach that champions excellence across the discipline. You will set the strategic vision for Creo across the region, enabling our teams to deliver their best work, at scale.

Agency

Omnicom Media

Job Function

Media

Job Subfunction

Social Media and Influencer Marketing

Job Description

We are seeking an exceptional and highly strategic Head of Creo, EMEA. This senior leadership role will build a unified and future ready approach that champions excellence across the discipline. You will set the strategic vision for Creo across the region, enabling our teams to deliver their best work, at scale. This role requires a craft leader who can influence at senior levels, guide markets through transformation and ensures creator marketing is a leading capability across the region. As the senior authority on Creo in EMEA, you will shape how we partner with platforms, embed best practices and future proof our creator capabilities for the region. Importantly, you will think and operate across media and creative, ensuring that our creativity is at the heart of our offering.

Vision

Develop a market leading Creo capability across EMEA. Ensure our agencies can outthink and outperform their competitors and ensure our teams are equipped to deliver the best solutions. Inspire our clients with the most effective work, that delivers the best outcomes. Continually improve the proposition, using AI whenever possible. Create the most vibrant and inclusive community across EMEA.

Craft Excellence

Defines the creator craft, codifies it into standards and playbooks, and ensures it is translated into partner platform and Omni platform requirements.

Responsibilities

• Define the product, proposition, vison and north star for Creo in EMEA.
• Bring total clarity to why it is a leading creative-lead solution AND a core part of a clients' media plan. Elevate the media and the creative aspects, within one offering.
• Create, and constantly update, a future-facing and client-ready set of Creo credentials.
• Ensure we have up to date, clear and compelling proof points
• Codify the Creo discipline for EMEA. Map each stage of the process.
• Develop frameworks, playbooks, and processes. Create the best practices, define the standards and be clear about what good looks like.
• Ensure that you can create a competitive advantage for Creo by using Acxiom, Flywheel, Omni and intelligent use of our scale.
• Be clear on why OM's solution outperforms our competitors and delivers the best outcomes for our clients.

What You Will Bring

• Proven ability to design, scale and embed creator strategies, best practices and operating models across a region
• Strong track record of delivering measurable performance uplift and operational excellence
• Deep expertise across major platforms and partners, including audience strategy, creative development, measurement and optimisation
• Experience governing of workflows, QA standards, test and learn frameworks and data informed reporting practices
• Strong analytical mindset with the ability to diagnose performance issues, identify opportunities and drive innovation
• Demonstrated ability to influence senior stakeholders and build alignment across matrixed regional teams
• Experience developing and upskilling both onshore and offshore teams
• Strong leadership presence with a collaborative, inclusive and empathetic approach
• Deep understanding of the evolving ecosystem including platform behaviour, creator dynamics, privacy changes, commerce and retail media influences and social
• Current knowledge of emerging creator capabilities, automation advances, creative technology and platform roadmap developments
• A forward-looking perspective on how the craft must evolve to maintain competitive advantage and deliver connected and effective outcomes for clients

To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us- we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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