EMEA Performance Marketing Leader: Strategy & Growth

Interpublic; United Kingdom; On-site; GBP 120,000 - 180,000; Full time

Job summary

Omnicom Media EMEA is seeking a strategic Head of Performance to define and elevate our Performance media capability across the agency group. You will set the vision for a unified, future-ready approach, establishing best-in-class standards and frameworks that empower teams to deliver client outcomes.

You will drive cross-discipline collaboration, integrate AI and data-driven insights, and lead high-profile campaigns, ensuring measurement, governance, and omnichannel alignment across planning,

Qualifications

• Senior leadership experience in performance marketing within the EMEA region.
• Proven track record delivering large-scale, innovative performance strategies for major clients.
• Experience across Search, Social, Programmatic, Commerce, Video & Affiliates.
• Strong commercial acumen with revenue-growth experience.
• Experienced presenter and panel contributor at client/industry events.
• Ability to drive cross-disciplinary collaboration and act as a connector across teams.
• Deep understanding of digital media trends and technologies.
• Exceptional stakeholder management and influencing skills at executive/client level.
• Passion for digital transformation and empowering teams to adopt new ways of working.

Responsibilities

• Define the group’s Performance media strategy across EMEA, ensuring alignment with client objectives and broader business goals.
• Set the vision for a unified, future-ready capability, establishing clear standards and frameworks for excellence and empowering teams to deliver best-in-class work at scale.
• Accelerate the connection of performance media to business outcomes through products, processes, tools and best practices.
• Serve as the agency’s senior thought leader on performance marketing.
• Lead the integration of performance solutions into holistic, client-centric media campaigns.
• Establish structured test-and-learn agendas, strong governance, and seamless integration into omnichannel strategies.
• Act as a connector across disciplines, driving collaboration between planning, data, activation and measurement teams.
• Develop a proposition that connects client and business data more directly into buying platforms, e.g. CAPI.
• Facilitate knowledge sharing and best practice adoption across the agency group.
• Work with EMEA Channel and Activation leads to establish the role their channel plays in the connected performance story.

Skills

Senior leadership

Performance marketing

EMEA experience

Large-scale campaigns

Cross-channel experience

Commercial acumen

Public speaking

Stakeholder management

Digital transformation

Team empowerment

Job description

Omnicom Media EMEA is seeking a strategic Head of Performance to define and elevate our Performance media capability across the agency group. You will set the vision for a unified, future-ready approach, establishing best-in-class standards and frameworks that empower teams to deliver client outcomes.

You will drive cross-discipline collaboration, integrate AI and data-driven insights, and lead high-profile campaigns, ensuring measurement, governance, and omnichannel alignment across planning,