EMEA Unified Video Strategy Lead

Interpublic; United Kingdom; Hybrid; GBP 150,000 - 190,000; Full time

Job summary

Omnicom Media Group in the United Kingdom is seeking a senior leader to define and elevate a unified video proposition across the EMEA region. The Head of Unified Video will align CTV, streaming, social and creator content with local TV and BVOD strategies to deliver cohesive, data‑driven video solutions for clients at scale.

The role requires building a holistic, audience‑centric video approach, driving collaboration across markets, and leading activation, measurement, and product leadership

Qualifications

• Extensive experience in video strategy, planning, and leadership roles.
• Deep expertise in the video marketplace including TV, BVOD, CTV, digital streaming, social and creator content.
• Strong commercial acumen with ability to drive growth through partnerships and agreements.

Responsibilities

• Define and drive the Unified Video strategy across EMEA.
• Lead platform partnerships with global streaming providers and social platforms.
• Oversee audience segmentation, targeting and measurement for video planning.
• Translate video investments into measurable commercial outcomes for clients.
• Lead adoption of new video formats and cross‑platform measurement.
• Build and scale an AV toolkit and best practices for unified video across markets.
• Foster talent development, cross‑agency collaboration, and knowledge sharing.

Job description

Omnicom Media Group in the United Kingdom is seeking a senior leader to define and elevate a unified video proposition across the EMEA region. The Head of Unified Video will align CTV, streaming, social and creator content with local TV and BVOD strategies to deliver cohesive, data‑driven video solutions for clients at scale.

The role requires building a holistic, audience‑centric video approach, driving collaboration across markets, and leading activation, measurement, and product leadership