Head of Creator Tools & Immersive Play

Lego; Greater London; On-site; GBP 120,000 - 180,000; Full time

Job summary

LEGO Digital Play seeks a visionary Senior Director of Product for Creator Tools to own the strategy and roadmap for the creator toolset—from intuitive building to programming and storytelling. You will balance accessibility for children with depth for professional creators, driving memorable experiences that reflect LEGO values.

You will partner with design and engineering, guide cross-functional teams, and cultivate a thriving ecosystem of creators, published worlds, and delightful gameplay

Qualifications

• Extensive experience in product management, including a demonstrable record of developing and launching creative tools for children.
• Fluency in designing for a wide creation skill spectrum, with the judgment to serve a wide age range and a professional creator.
• Deep expertise in building products for children.
• Knowledge of safety, privacy and developmental considerations in all age games design.
• A proven ability to lead cross-functional teams and to influence senior stakeholders across a large, matrixed organization, including design, engineering, and partners.
• A genuine affinity for the LEGO Brand and for creative, constructionist play, with the strategic clarity to translate that philosophy into product.
• Establish the success metrics and validation approach for creator tools (e.g., creation completion, creator progression and retention, quality of published worlds) and use structured playtesting to de-risk concepts before they scale.

Responsibilities

• Own the end-to-end product strategy and roadmap for the creator toolset – spanning the full creation continuum, from intuitive building, to triggering behavior, to programming – so that the tools serve novice children and professional creators.
• Collaboratively define and continuously refine the creation experience across the skill spectrum, partnering with design and engineering to deliver a low floor, a high ceiling, and wide walls (i.e., easy to begin, deep enough to master, and broad enough for diverse forms of expression).
• Partner closely with the Studio team to ensure the creator tools both enable and inspire truly memorable, attractive experiences, treating the quality and breadth of what creators can make as a first-class product outcome.
• Champion the health of the creative ecosystem by cultivating advanced creators and deepening the path from first build to ambitious, published worlds, recognizing that a sustainable platform depends on a thriving population of skilled creators, not consumption alone.

Skills

Product management

Creative tools for children

Cross-functional leadership

Safety and privacy in games

Stakeholder influence

Job description

LEGO Digital Play seeks a visionary Senior Director of Product for Creator Tools to own the strategy and roadmap for the creator toolset—from intuitive building to programming and storytelling. You will balance accessibility for children with depth for professional creators, driving memorable experiences that reflect LEGO values.

You will partner with design and engineering, guide cross-functional teams, and cultivate a thriving ecosystem of creators, published worlds, and delightful gameplay