Senior Director of Product, Creator Tools

LEGO Digital Play; Greater London; On-site; GBP 140,000 - 190,000; Full time

Job summary

LEGO Digital Play in Greater London seeks a visionary Senior Director of Product for Creator Tools to own the end-to-end product strategy for tools that enable both novice children and professional creators. You will guide roadmaps, align with LEGO Brand values of Imagination, Creativity, Fun, Learning, Caring, and Quality, and partner across design and engineering to ship tangible experiences.

As Senior Director, you will work with the Studio team to ensure creator tools inspire memorable

Qualifications

• Proven track record in product management for creative tools.
• Experience designing for a wide age range and professional creators.
• Expertise in building products for children with safety and privacy considerations.
• Ability to lead cross-functional teams and influence senior stakeholders.
• Strong affinity for LEGO Brand and constructionist play.
• Ability to define success metrics and validate concepts with structured playtesting.

Responsibilities

• Own the end-to-end product strategy and roadmap for the creator toolset, from building to programming.
• Collaboratively refine the creation experience across skill levels with design and engineering.
• Partner with the Studio team to ensure tools enable memorable, high-quality experiences.
• Champion the health of the creator ecosystem by nurturing advanced creators and published worlds.

Skills

Product management

Creator tools

Cross-functional leadership

Children's product design

Safety and privacy in games

Stakeholder influence

Brand affinity: LEGO

Playtesting and metrics

Job description

Company Overview

LEGO Digital Play will bring the LEGO brand into digital entertainment in new, innovative, and wholly-owned ways. Our mission is to ensure the LEGO brand remains as powerfully a part of children’s lives in the coming decades as it has ever been. We aim to reach every kid on the planet, their parents, and adult fans—and provide them with meaningful, magical, and playful new experiences.

Company Overview

LEGO Digital Play will bring the LEGO brand into digital entertainment in new, innovative, and wholly-owned ways. Our mission is to ensure the LEGO brand remains as powerfully a part of children’s lives in the coming decades as it has ever been. We aim to reach every kid on the planet, their parents, and adult fans—and provide them with meaningful, magical, and playful new experiences.

We are at the earliest phases of this new company, offering a unique opportunity to build a new entity for the world's most beloved and trusted brand. Our culture is open, collaborative, intellectually rigorous, and creatively vibrant.

Role Overview

We are seeking a visionary product leader who is passionate about building systems for the next generation of creators. This leader will be expected to deliver tangible products and prototypes, while also contributing to the long-term product strategy and aligning our product innovations with the core LEGO Brand values of Imagination, Creativity, Fun, Learning, Caring, and Quality.

As Senior Director of Product for Creator Tools, you will own and set the product strategy to build games, tell stories, and create immersive interactive worlds.

Core Responsibilities

• Own the end-to-end product strategy and roadmap for the creator toolset – spanning the full creation continuum, from intuitive building, to triggering behavior, to programming – so that the tools serve novice children and professional creators.
• Collaboratively define and continuously refine the creation experience across the skill spectrum, partnering with design and engineering to deliver a low floor, a high ceiling, and wide walls (i.e., easy to begin, deep enough to master, and broad enough for diverse forms of expression).
• Partner closely with the Studio team to ensure the creator tools both enable and inspire truly memorable, attractive experiences, treating the quality and breadth of what creators can make as a first-class product outcome.
• Champion the health of the creative ecosystem by cultivating advanced creators and deepening the path from first build to ambitious, published worlds, recognizing that a sustainable platform depends on a thriving population of skilled creators, not consumption alone.

Key Qualifications & Skills

• Extensive experience in product management, including a demonstrable record of developing and launching creative tools for children.
• Fluency in designing for a wide creation skill spectrum, with the judgment to serve a wide age range and a professional creator.
• Deep expertise in building products for children.
• Knowledge of safety, privacy and developmental considerations in all age games design.
• A proven ability to lead cross-functional teams and to influence senior stakeholders across a large, matrixed organization, including design, engineering, and partners.
• A genuine affinity for the LEGO Brand and for creative, constructionist play, with the strategic clarity to translate that philosophy into product.
• Establish the success metrics and validation approach for creator tools (e.g., creation completion, creator progression and retention, quality of published worlds) and use structured playtesting to de-risk concepts before they scale.