Principal Play Prototyper

Lego; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

LEGO Digital Play seeks a visionary Principal Play Prototyper to transform napkin sketches into play-testable prototypes, bridging engineering, design, and research to shape the next generation of creators.

You will work at the intersection of prototyping, tooling, and rapid iteration, turning ideas into tangible artifacts that teams can learn from quickly while aligning with LEGO Brand Values of Imagination, Creativity, Fun, Learning, Caring, and Quality.

Qualifications

• A diverse background and work experience at the intersection of engineering, design, research, and rapid prototyping.
• Experience spanning both digital and physical prototyping methods.
• Ability to turn ambiguous ideas into tangible, testable prototypes quickly.
• Commitment to continuous learning and adopting new tools and techniques.
• Genuine affinity for the LEGO Brand and for creative, constructionist play.

Responsibilities

• Transform early concepts into play-testable prototypes for teams to react to and learn from.
• Embed across early product phases, partnering with product, design, and engineering to de-risk ideas.
• Range across digital and physical prototyping methods to find fast paths to a testable artifact.
• Continuously scout and adopt new tools, techniques, and technologies to keep prototyping at the leading edge.

Skills

Interdisciplinary background

Digital prototyping

Physical prototyping

Hands-on mindset

Lifelong learning

LEGO affinity

Job description

LEGO Digital Play

will bring the LEGO brand into digital entertainment in new, innovative, and wholly-owned ways. Our mission is to ensure the LEGO Brand remains as powerfully a part of children’s lives in the coming decades as it has ever been. We aim to reach every kid on the planet, their parents, and adult fans of LEGO—and provide them with meaningful, magical, and playful new experiences.

We are at the earliest phases of this new company, offering a unique opportunity to build a new entity for the world's most beloved and trusted brand. Our culture is open, collaborative, intellectually rigorous, and creatively vibrant.

Role Summary

We are seeking a visionary product leader who is passionate about building systems for the next generation of creators. This leader will be expected to deliver tangible products and prototypes, while also contributing to the long-term product strategy and aligning our product innovations with the core LEGO Brand Values of Imagination, Creativity, Fun, Learning, Caring, and Quality.

As a Principal Play Prototyper you will support the earliest phases of product development by transforming napkin sketches into play-testable prototypes. You "think with your hands," working at the intersection of engineering, design, research, and rapid prototyping to turn ambiguous, early-stage ideas into tangible artifacts that teams can put in front of children and learn from quickly.

Key Responsibilities

• Transform early concepts into play-testable prototypes, giving teams something tangible to react to, test, and learn from long before significant investment.

• Embed across the early phases of product development, partnering fluidly with product, design, and engineering to de-risk ideas and explore the solution space.

• Range across digital and physical prototyping methods (e.g., code, electronics, robotics, and digital fabrication) to find the fastest credible path to a testable artifact for any given question.

• Continuously scout, learn, and integrate new tools, techniques, and technologies, keeping the team's prototyping practice at the leading edge.

Qualifications

• A diverse background and work experience at the intersection of engineering, design, research, and rapid prototyping.

• Fluency across both digital and physical prototyping methods (e.g., software, electronics, robotics, and digital fabrication).

• A demonstrated ability to "think with your hands" – turning ambiguous ideas into tangible, testable artifacts quickly.

• A lifelong learner's disposition, with a record of continuously learning and integrating new tools, techniques, and technologies into your process.

• A genuine affinity for the LEGO Brand and for creative, constructionist play.