Head of Creative

Craft; Manchester; On-site; GBP 90,000 - 130,000; Full time

Benefits offered by this job

25 days holiday

Enhanced pension

Job summary

Craft is seeking a Head of Creative to define the brand’s 360° identity in premium beauty. You’ll own the creative strategy end to end—from visual identity and packaging to digital and campaign calendars—and direct shoots, then edit creator footage into high‑performing social assets.

You’ll build and lead a studio, establish workflows and resource planning, and partner with Growth Marketing to test hooks using CTR and conversions.

Qualifications

• Nine+ years in design, video production, or art direction within beauty, cosmetics, skincare, or luxury DTC

Responsibilities

• Own the brand's creative strategy end to end across identity, packaging, digital, motion and campaign calendars.
• Direct tier‑one shoots and collaborations, then edit footage into high‑converting social assets.
• Build and lead a design studio, introduce resource planning, pipelines and advanced editing/grading crafts.
• Partner with Performance/Growth Marketing to establish a creative testing framework using CTR and conversion data.

Skills

Creative direction

Brand strategy

Video production

Team leadership

Digital editing

Tools

Premiere Pro

After Effects

DaVinci Resolve

Photoshop

Illustrator

Figma

Job description

Most Head of Creative roles ask you to choose. Lead the work or make it. Set the strategy or stay in the timeline. This one doesn't.

You'd be building the creative function of a beauty brand. You’ll define the brand's 360° identity from the ground up, and you stay hands‑on directing and cutting the work that goes out. Architect and operator.

This is a beauty business operating in the premium end of the market, built around high‑velocity performance content. It's still forming its creative identity - which is the point. You'd be the person shaping it.

The Role

You'll own the brand's creative strategy end to end: visual identity, typography, packaging, digital, motion, and the campaign calendar that runs through peak commercial moments and product launches. You'll direct tier‑one shoots and high‑end collaborations, then sit in the edit yourself - cutting creator footage into high‑converting social assets, layering kinetic typography, structuring video for platform‑native performance.

Alongside that, you'll take an existing studio of designers and content creators and build it into something more capable - introducing resource planning, project pipelines, and advanced editing and grading craft. You'll partner directly with Performance and Growth Marketing to establish a creative testing framework, using CTR, thumb‑stop and conversion data to iterate hooks and visual variations systematically.

The Package

25 days holiday

Enhanced pension

The Person

You've spent nine or more years across design, video production, or art direction - likely as a Creative Director, Head of Studio, or senior lead inside a beauty, cosmetics, skincare, or luxury DTC business, or at an agency serving them. You're genuinely fluent in both worlds: as comfortable in Premiere Pro, After Effects and DaVinci Resolve as in Photoshop, Illustrator, InDesign and Figma. You know cosmetic colour grading, macro lighting and skin texture, and you've led people before - because building a studio means teaching craft, not just directing it.

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A more diverse team is a more creative team.

It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent.

All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.