Head of Creative

Golden Fox Recruitment; Bolton; Hybrid; GBP 65,000 - 75,000; Full time

Job summary

Golden Fox Recruitment in Manchester is seeking a Head of Creative to lead the brand's visual direction. The role is hybrid, with 3 days per week in the office, reporting to the Digital Director and working closely with the CEO.

You will manage an in-house creative team of 5+ and stay hands-on with video editing, motion, and design, shaping campaigns, product launches and social content while balancing premium branding with performance.

Qualifications

• 9+ years' experience across creative, design, art direction and/or video production.
• Experience leading a creative team and delivering brand strategy.
• Strong hands-on video editing and motion graphics skills.

Responsibilities

• Lead the overall creative and visual strategy across the brand.
• Own 360° visual identity across digital, social, packaging and motion.
• Direct major campaigns, product launches, collaborations and social content.
• Mentor and develop an in-house creative team of 5+.
• Stay hands-on with video editing for social and performance assets.
• Create motion graphics, hooks, overlays for social-first content.
• Develop studio processes and manage external partners.
• Collaborate with Performance Marketing to refine creative testing.
• Use CTR and engagement data to improve output.

Skills

Video editing

Creative leadership

Design direction

Brand strategy

Motion graphics

Tools

Photoshop

Illustrator

InDesign

Figma

Job description

Head of Creative

Manchester | Hybrid - 3 Days Per Week in the Office

£65,000 - £75,000 + Benefits

Must have worked for a Beauty or Fashion Brand previously

We're partnering with a fast-growing, digitally led beauty brand to appoint an experienced Head of Creative who will take ownership of the brand's creative and visual direction. This is a senior position for someone who can combine strategic creative leadership with genuine hands-on technical capability.

Working closely with the CEO and reporting into the Digital Director, you'll lead and develop an established in-house creative team while shaping the wider creative strategy across brand, campaigns, product launches, collaborations, social, digital and performance content.

Crucially, this isn't a role for someone who has moved completely away from hands-on creative work. You'll still be comfortable getting into the detail yourself, particularly across video production, editing, motion and design.

The Role

Responsibilities will include:

• Leading the overall creative and visual strategy across the brand
• Owning and protecting the 360° visual identity across digital, social, packaging, typography, graphic design and motion
• Leading the creative direction and execution of major campaigns, product launches, seasonal moments and collaborations
• Managing, mentoring and developing an established in-house creative team of 5+
• Remaining genuinely hands-on with video, including editing social and performance assets
• Creating and developing motion graphics, animated hooks, text overlays and social-first creative
• Developing the team's technical capabilities across editing, colour grading, pacing, design and content production
• Introducing effective resource planning and project management processes across the creative studio
• Managing external agencies, freelancers, directors, retouches and specialist production partners
• Working closely with Performance and Growth Marketing teams to develop a structured creative testing strategy
• Using performance data including CTR, conversion and engagement metrics to continuously improve creative output

What We're Looking For

This is a senior appointment and we're specifically looking for someone who is already operating at this level rather than making a significant step up.

You'll ideally have:

• 9+ years' experience across creative, design, art direction and/or video production
• At least 5 years operating in a comparable senior creative leadership role
• Current responsibility for managing a creative team
• A strong track record within beauty, cosmetics, skincare or premium/luxury DTC fashion
• Significant experience developing and delivering creative strategy within a fast-paced consumer brand
• Strong hands-on video editing capabilities
• Advanced capability across Photoshop, Illustrator, InDesign and Figma
• Strong knowledge of photography, camera equipment, lighting, colour grading and retouching
• Experience producing creative specifically for paid social and performance marketing
• A proven ability to develop, mentor and upskill creative teams
• The commercial awareness to balance premium brand building with creative that ultimately drives performance and growth

Why This Role?

This is an opportunity to have a significant influence over the next stage of an ambitious beauty brand's growth.

Rather than inheriting a finished creative function, you'll have the opportunity to shape the creative strategy, develop the internal studio and establish how the brand approaches creative moving forward, while remaining close enough to the work to influence the quality of the final output.