Lead Creative

Critical Playground LLC; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

The Studio in London is seeking a Creative Lead to shape standout creative work across brand, digital experiences, motion and campaigns. You will lead projects from exploration to execution, collaborating with leadership and multidisciplinary teams in a hybrid London setting.

You will define brand worlds, develop identity systems, and guide ideas across platforms while mentoring junior creatives and leading workshops to maintain craft standards.

Qualifications

• Proven experience leading creative projects across brand, digital, and campaigns.
• Strong conceptual thinker with ability to articulate big ideas.
• Excellent craft across visual design and storytelling.

Responsibilities

• Lead projects from concept to final execution across disciplines.
• Define brand worlds and cohesive identity systems.
• Mentor team members and present work to stakeholders.

Skills

Creative leadership

Brand systems

UI/UX design

Motion design

AI tools & workflows

Mentoring juniors

Job description

The Studio

A multidisciplinary creative studio working at the intersection of brand, design, strategy and experience.The creative work spans visual, verbal, spatial and digital worlds, always driven by powerful ideas and executed with precision and craft.

They have a strong culture built on curiosity, collaboration and ambition. The Studio brings together designers, strategists and thinkers who challenge each other to push ideas further and create work that feels distinctive, contemporary and culturally relevant. It’s a supportive, high-performing environment where people are encouraged to contribute, grow and shape the studio in meaningful ways.

They offer a hybrid working setup, with time spent together in the London studio to collaborate, create and connect.

The Opportunity

We’re looking for a Creative Lead to play a central role in shaping and delivering standout creative work across a diverse range of projects.

You’ll lead projects from early exploration through to final execution, working closely with senior leadership and multidisciplinary teams. This role blends conceptual thinking with hands-on design, spanning brand identity, digital experiences, motion and campaigns.

You’ll define and develop brand worlds, create cohesive identity systems, and explore how ideas come to life across platforms and environments. Alongside this, you’ll guide and mentor team members, lead workshops and presentations, and ensure the highest standards of craft across all outputs.

This is a role for someone who thrives on turning bold ideas into tangible, impactful creative outcomes and enjoys bringing others along in the process.

The Ideal Candidate

• Proven experience leading creative projects across brand, digital, motion and campaign work
• A strong conceptual thinker with the ability to generate, articulate and deliver big ideas
• Highly developed visual and creative sensibility, with a clear point of view on craft and execution
• Confident working across digital design, including UI/UX, motion and emerging technologies (including AI tools and workflows)
• Experience building flexible, cohesive brand identity systems across multiple touchpoints
• Skilled in mentoring and developing junior creatives, contributing to a positive and ambitious team culture