Head of Corporate Marketing

Digital Vida Ltd; City Of London; Hybrid; GBP 80,000 - 120,000; Full time

Job summary

Digital Vida Ltd is seeking a Head of Corporate Marketing to lead their marketing function. This role will focus on enhancing brand reputation and driving enterprise value through strategic marketing initiatives. Responsibilities include corporate communications, stakeholder engagement, and team leadership, ensuring alignment with business objectives.

Qualifications

• Experience in senior marketing leadership roles.
• Strong understanding of corporate brand and marketing.
• Expertise in developing high-performance teams.

Responsibilities

• Lead corporate brand positioning and strategy.
• Develop thought leadership and content strategy.
• Manage external corporate communications and PR.

Skills

Brand strategy

Corporate communications

Stakeholder engagement

Leadership

Analytical mindset

Communication skills

Education

Higher education in Marketing or related field

Job description

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Hybrid, London

We are seeking a Head of Corporate Marketing to lead the Corporate Marketing function and drive enterprise value for our client’s Group. This role will be responsible for developing and executing a strategic marketing vision that enhances brand positioning, corporate reputation, and market influence. The successful candidate will manage brand strategy. Corporate communications, thought leadership, and stakeholder engagement, ensuring marketing efforts align with business objectives and deliver measurable impact.

Key Responsibilities:

Corporate Brand Positioning

• Define and drive the corporate brand strategy to enhance visibility and market credibility.
• Ensure consistent and compelling messaging across all corporate channels.
• Oversee corporate visual identity, ensuring brand guidelines are upheld.
  
  

Thought Leadership & Content Strategy

• Develop and execute a thought leadership strategy to position the company as an industry leader.
• Lead the creation of high impact content, including reports, whitepapers, and executive communication.
• Leverage insights and industry trends to inform storytelling and brand narratives.
  
  

Corporate Communications & PR.

• Lead external corporate communications efforts, ensuring alignment with business priorities.
• Align with internal Communications to ensure consistency and efficiency in efforts.
• Manage relationships with media, analysts, and key industry influencers.
  
  

Enterprise Marketing & Stakeholder Engagement.

• Partner with key business units to align marketing strategies with business goals.
• Develop targeted campaigns that drive engagement with investors, partners, and regulators.
• Lead sponsorship and corporate social responsibility initiatives.
  
  

Performance & Analytics.

• Establish KPI’s to measure marketing effectiveness and return on investment.
• Utilise data driven insights to optimise marketing campaigns and brand strategy.
• Report on marketing impact to senior leadership and stakeholders.
  
  

Team Leadership & Development.

• Manage, mentor, and develop a team of marketing professionals, fostering a high-performance culture.
• Provide strategic direction, guidance, and career development opportunities for direct reports.
• Ensure cross-functional collaboration within the marketing team and across the business units.
• Promote continuous learning, innovation, and best practices within the team.
  
  

Key Skills & Experience:

Ideally someone with experience working in Fintech, FX, CFD, Investments, Financial Services, Law Firms or Professional Services

Proven experience in a senior marketing leadership role within a corporate environment.

Strong understanding of brand strategy, corporate communications, and enterprise marketing.

Experience in B2B marketing, investor relations, or stakeholder engagement preferred.

Excellent leadership and team management skills, with a track record of developing high performance teams.

Strong analytical mindset, with the ability to measure and report on marketing performance.

Exceptional communication and storytelling skills, with experience in thought leadership

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Accounting

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