Head of Content

Zencargo; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading company in transportation and logistics is seeking a Head of Content to drive brand voice and content strategy. This senior role involves managing content operations, collaborating cross-functionally, and delivering impactful campaigns that enhance customer experience and trust. The ideal candidate will possess strong leadership skills, a strategic vision, and expertise in content strategy and SEO, ensuring Zencargo's market position is strengthened.

Qualifications

• Expertise in building structured content strategies.
• Deep understanding of SEO best practices.
• Proven ability to manage and optimise external partners.

Responsibilities

• Own and evolve Zencargo’s brand identity.
• Lead the global content strategy and map content to personas.
• Oversee SEO and search content strategy.

Skills

Strategic Vision

Leadership and Ownership

Cross-Functional Collaboration

Analytical Mindset

Creative Storytelling

Adaptability and Innovation

Attention to Detail

Commercial and Industry Curiosity

Tools

WordPress

Google Analytics

SEMrush

Salesforce

Mailchimp

Job description

Join to apply for the Head of Content role at Zencargo

Description

The Head of Content will own and drive Zencargo’s brand voice and content strategy, ensuring consistent, compelling messaging across all channels and regions. Reporting to the Marketing Director, you will play a critical role in strengthening our market position, scaling content and product marketing efforts, and crafting personalised, high-impact content across the customer journey.

Your work will shape how customers experience and trust Zencargo—from their first interaction, through the sales journey, and into long-term partnership.

This senior, cross-functional role combines creativity, strategic leadership, and a performance mindset to accelerate Zencargo’s growth, deepen customer connections, and shape how we lead in a rapidly evolving market.

Key Responsibilities

1. Own and evolve Zencargo’s brand identity—from voice and tone to visual alignment—ensuring consistency across all regions while tailoring messaging to local market needs.
2. Lead the global content strategy, mapping content to personas, verticals, and every stage of the customer journey.
3. Strengthen our product marketing foundations, owning messaging and go-to-market (GTM) strategy for new releases, including AI-driven innovations.
4. Oversee SEO and search content strategy, ensuring Zencargo ranks for priority topics and captures demand effectively.
5. Build and scale content operations, managing the content calendar, workflows, contributor output, and internal processes for efficiency and consistency.
6. Manage and optimise external partners, including writers, PR agencies, designers, and freelancers, setting clear expectations, SLAs, and KPIs.
7. Collaborate cross-functionally with Sales, Customer Success, Product, Procurement, and the Marketing team to ensure content directly supports customer needs, sales outcomes, and market growth.
8. Define and track content KPIs, using performance data to continuously improve messaging, formats, and channel effectiveness.
9. Own and manage the content budget, ensuring maximum ROI through smart resource allocation and strategic investment.
10. Deliver one flagship, market-defining content campaign per year—for example, an original Zencargo research report or bold thought leadership initiative.
11. Lead and execute content initiatives, personally contributing to writing, editing, and delivering high-quality content to maintain momentum, quality, and impact.

Work in close partnership with a Content Manager to deliver key initiatives across the website, case studies, video, and crisis communications—ensuring strategic alignment and high-quality execution.

Skills, Knowledge and Expertise

Soft Skills

• Strategic Vision: Shapes and executes a long-term content strategy that strengthens Zencargo’s market position and supports immediate commercial goals.
• Leadership and Ownership: Takes full accountability for brand identity, messaging consistency, and content-driven outcomes across all customer and market touchpoints.
• Cross-Functional Collaboration: Partners effectively with Sales, Customer Success, Product, Procurement, and Marketing to align messaging with business and customer priorities.
• Analytical Mindset: Uses performance data and customer insights to continually refine content strategies and drive measurable impact.
• Creative Storytelling: Translates complex supply chain concepts into compelling, human-centered narratives that resonate across channels and markets.
• Adaptability and Innovation: Navigates market trends and business needs with agility, continuously innovating content strategy to maintain market relevance.
• Attention to Detail: Upholds high standards for content quality, brand consistency, and messaging precision across all platforms.
• Commercial and Industry Curiosity: Proactively builds expertise in supply chain and logistics, staying current on industry trends, customer challenges, and market shifts to create timely, relevant, and credible content.

Technical / Competency Skills

• Content Strategy and Editorial Planning: Expertise in building structured content strategies that support the full customer journey, sales enablement, and thought leadership goals.
• SEO and Demand Generation Alignment: Deep understanding of SEO best practices, search trends, and demand generation tactics to drive reach, engagement, and commercial impact.
• Website and Marketing Technology Proficiency: Strong understanding of website strategy, content structure, and performance optimisation, with hands-on experience using tools such as WordPress, Google Analytics, SEMrush, Salesforce, and email marketing tools like Mailchimp.
• Exceptional Writing and Editing: Crafts compelling narratives and messaging across diverse formats, ensuring clarity, consistency, and engagement for different audiences.
• Freelancer and Agency Management: Proven ability to source, manage, and optimise external partners, setting clear SLAs and KPIs to maintain quality and efficiency.
• Budget Ownership: Manages content budgets strategically, optimising resources and justifying investments based on performance and business priorities.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Transportation, Logistics, Supply Chain and Storage

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