Head of Content

[ART OF FOOTBALL]; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the sports merchandise industry is seeking a Head of Content to shape and execute their content strategy. The role involves leading a creative team, developing compelling narratives, and driving community engagement. The ideal candidate will have a deep passion for football culture and proven experience in content strategy at lifestyle or sports brands. This position offers a competitive salary and a collaborative team environment.

Benefits

Opportunities for professional growth

Creative and collaborative team environment

Flexibility in work location

Qualifications

• Proven experience leading content strategy at a lifestyle or sports brand.
• Exceptional storytelling skills, both visual and verbal.

Responsibilities

• Define and deliver a bold content strategy aligned with brand vision.
• Oversee content production across all channels.
• Drive community engagement through storytelling.

Skills

Storytelling

Leadership

Data Analysis

Job description

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Salary: Competitive, dependent on experience

Contract: Full-time

About us

At Art of Football , we help fans to express themselves through the sport they love most. Our brand celebrates iconic sporting moments and world football culture through unique, wearable artwork. We create merchandise that connects emotionally with fans, blending passion with creativity.

The Role

As Head of Content, you’ll be responsible for shaping and executing Art of Football’s content strategy. You'll lead a small team of writers, designers, and creatives to develop compelling narratives, campaigns, and digital content that drive brand love, community engagement, and commercial growth. You'll have a major voice in how we show up to the world.

Key Responsibilities

• Define and deliver a bold, culturally relevant content strategy aligned with our brand vision.
• Oversee content production across all channels (social media, web, newsletters, product, collaborations, editorial).
• Lead storytelling for brand campaigns, product launches, and key moments in the football calendar.
• Manage and mentor a growing content team.
• Collaborate with design and product teams to ensure consistency and creativity across touchpoints.
• Drive community engagement through storytelling that connects emotionally with fans.
• Identify and nurture partnerships with creatives, influencers, and media outlets.
• Analyse content performance and continuously optimise for reach, engagement, and conversion.

About You

• Deep passion for football culture and a strong grasp of its cultural relevance beyond the pitch.
• Proven experience leading content strategy and execution at a lifestyle, fashion, sports, or youth culture brand.
• Exceptional storytelling skills, both visual and verbal.
• Strong leadership and team management experience.
• A strategic thinker who also loves rolling up their sleeves to create.
• Data-savvy — comfortable measuring success and using insights to refine strategy.
• An eye for emerging trends in football, fashion, and youth culture.
• Bold, creative, and unafraid to challenge the status quo.

What We Offer

• The chance to help shape the future of a rapidly growing brand.
• A creative, collaborative, and passionate team environment.
• Opportunities for professional growth and leadership.
• Competitive salary and benefits.
• Flexibility in how and where you work.

How to Apply

Please send your CV and a Cover Letter to [e-mail]. Applications will close on June 1st.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Retail Apparel and Fashion

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