Head of Communications and Marketing

West Kent Housing Association; Sevenoaks; On-site; GBP 66,000; Full time

Job summary

West Kent Housing Association is looking for a dynamic Head of Communications and Marketing to lead strategic initiatives in communication, ensuring clear messaging and engagement with residents and stakeholders. This role offers a competitive salary and a supportive benefits package, aimed at making a significant impact within the communities they serve.

Benefits

Generous annual leave entitlement

Company pension scheme

Health cash plan

Well-being grant

Additional leave entitlement for Christmas

Qualifications

• Significant experience in senior communications or marketing role.
• Successful track record of developing integrated strategies.
• Deep understanding of digital communications.

Responsibilities

• Lead strategic direction for communications and marketing.
• Ensure clear and compelling messaging for stakeholders.
• Inspire a high performing team and foster creativity.

Skills

Leadership

Digital communications

Audience engagement

Collaboration

Creativity

Job description

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Head of Communications and Marketing

Reference: JUN20253071

Expiry date: 11:00, Thu, 10th Jul 2025

Location: Sevenoaks

Benefits: Generous annual leave entitlement, company pension scheme, health cash plan, well being grant and additional leave entitlement for Christmas.

Head of Communications and Marketing (c£66,000)

At West Kent, we believe that a good home is a foundation for getting on in life; our core purpose is to help the many people for whom a good home (to rent or buy) is too expensive. We understand the positive impact of investing in our communities and work alongside residents and partners to tackle inequalities, increase opportunities and promote wellbeing.

We want our customers to have a positive experience regardless of who they are, where they live or how and when they choose to interact with us.

We’re looking for a dynamic Head of Communications and Marketing to lead the strategic direction and delivery of all communications, marketing and brand activity across the organisation.

About Us

At West Kent we’re passionate about the role a housing association can play in society and believe the values of an organisation are what makes it special. Our vision is to deliver great places to live and space for people to grow.

Our values guide us to how we do things from delivering on our promises, working with honesty, integrity, and flexibility, showing compassion and self-awareness, as well as a commitment to learning and equally important working hard and having fun.

We own and manage around 8,700 homes in Kent and have an ambition to grow to 10,000 homes by 2030.

The Role

As Head of Communications and Marketing, you will lead the strategic direction and delivery of all communications, marketing, and brand activity across the organisation. You will ensure that our voice is clear, consistent, and compelling, both internally and externally, supporting our strategic plan objectives, enhancing our reputation, and deepening engagement with residents, colleagues, stakeholders, and the public.

You’ll lead a talented team and work closely with senior leaders to align messaging and activity with our mission and values.

We’re looking for someone who:

• Has significant experience in a senior communications or marketing leadership role within a complex organisation like a housing association, and has a passion for making a difference to residents
• Has a successful track record of developing and delivering long term, integrated strategy in collaboration with others
• Can lead and inspire a high performing team and foster a culture of creativity, collaboration and continuous improvement
• Has a deep understanding of digital communications and audience engagement, along with the technical capability to support the delivery of our channel shift objectives
• Can work collaboratively to gain understanding and insight into our front-line services to provide relevant and evolving communications
• Shares and models our values

What We Offer

We offer a great package which includes generous pension and life cover, health cash plan, flexible leave package including an additional three days leave for our Christmas closure, paid time off to volunteer, a commitment to support your development and an annual grant to support your wellbeing. Please see our website for more details about our benefits package.

Application Information

We will only consider applications submitted with a full CV and completed supporting statement.

Advert Closing Date: midday on 10 July 2025