Regional marketing specialist

Canonical; London; Remote; USD 60,000 - 85,000; Full time

Job summary

Canonical is seeking a Regional Marketing Specialist to develop comprehensive marketing strategies across EMEA and the Americas. The ideal candidate will work remotely, engage collaboratively with various teams, and manage marketing campaigns for diverse products. This position emphasizes ownership, experimentation, and automation in marketing initiatives, targeting tech-savvy professionals with B2B experience.

Benefits

Personal learning and development budget of $2,000 USD per annum

Fully remote working environment

Annual reviews and recognition rewards

Employee Assistance Programme

Opportunities to travel and travel upgrades for company events

Qualifications

• Experience in B2B marketing for enterprise IT products, SaaS preferred.
• Proven ability to prioritize and meet deadlines without sacrificing quality.
• Hands-on mindset with ability to test marketing assumptions.

Responsibilities

• Develop and execute go-to-market strategy for certain industries.
• Set KPIs for lead generation and monitor them regularly.
• Own webinars and regional offline events from planning to execution.

Skills

B2B marketing

Campaign management

Collaboration

Education

Bachelor’s or equivalent in Business, Marketing, or STEM

Job description

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Canonical is looking for regional marketing specialists who will be responsible for developing long-term marketing strategy and executing campaigns for specific territories across EMEA and Americas across a diverse range of products and industries to support our growth strategy. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the regional Sales Teams, the Partner & Alliances Teams, Product Teams, and other Marketing functions.

The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of campaigns, collaboration, learning, curiosity, and a drive to continually improve oneself, the team, and the organisation. They love to problem solve, get hands-on, experiment, measure, and use automation to make daily life easier.

This role reports to the EMEA and Americas regional marketing team manager.

Location: This role will be based remotely in the EMEA region.

What your day will look like

1. Develop and execute go-to-market strategy for certain industries within the Americas region
2. Set relevant KPIs for lead generation, demand generation, and brand awareness campaigns; monitor and improve them regularly
3. Build organic and paid campaigns from scratch, including crafting messaging and creating visual assets for emails, social media, and paid ads in line with Canonical’s brand look & feel
4. Own webinars and regional offline events at all stages from planning to execution, including pre- and post-event strategies, webinar setup, and streaming
5. Work with the CRM Team to attract, convert, engage, and communicate with audiences
6. Manage regional budget planning and execution, monitoring and adjusting as needed
7. Collaborate extensively with regional Sales teams to incorporate their insights into the marketing strategy

We expect members of the Canonical marketing team to be excellent communicators who are comfortable working with engineers, product managers, sales representatives, and executives.

What we are looking for in you

1. Experience in B2B marketing for enterprise IT products, SaaS experience preferred
2. Experience working with the Americas market, including the US, Canada, and Latin America
3. Excellent academic results, with a Bachelor’s or equivalent in Business, Marketing, or STEM
4. Hands-on mindset with the ability to test marketing assumptions and scale effective strategies
5. Growth mindset with enthusiasm for challenges and a ‘can do’ attitude
6. Objectivity and openness to others' views, with a focus on building a positive team environment
7. Proven ability to prioritize and meet deadlines without sacrificing quality

What we offer you

Your base pay depends on factors such as location, experience, knowledge, and skills. Additional benefits may include bonuses and incentives based on performance. Our compensation philosophy aims for equity across our global workforce.

We offer a fully remote working environment, a personal learning and development budget of $2,000 USD per annum, annual reviews, recognition rewards, holiday leave, an Employee Assistance Programme, opportunities to travel, and travel upgrades for company events.