Head of Commercial Strategy

Lime Talent; Greater London; Hybrid; GBP 80,000 - 90,000; Full time

Job summary

Lime Talent is recruiting a Head of Commercial Strategy for a high-growth functional drinks and supplements brand based in London. The role involves leading commercial decision-making across channels, focusing on optimising pricing, margin, and promotional planning. Candidates should have strong FMCG experience and a proven record in financial modeling, ready to shape the brand's next growth phase.

Benefits

Attractive package with progression scope

Direct impact on strategic decisions

Work in a mission-led environment

Qualifications

• Experience in FMCG, particularly across DTC and omnichannel sales.
• Proven track record in forecasting and financial models.
• Confident in Excel/Google Sheets for performance data analysis.

Responsibilities

• Build out commercial reporting and insights across channels.
• Maintain P&L modeling ensuring visibility of true margin.
• Analyze subscription model performance for retention.

Skills

Commercially minded

Financial modeling

Data analysis

Margin dynamics

Cross-functional collaboration

Data-driven decision making

Job description

Head of Commercial Strategy – High-Growth Functional Drinks & Supplements Brand

Location: London (Hybrid) – 1–2 office days per fortnight, with occasional UK and international travel

Sector: Consumer Goods / Beverages / Sports Nutrition / DTC & Retail

Salary: £80,000-£90,000 + Bonus + Benefits

We’re working on behalf of a high-growth business operating in the sports, nutrition, drinks, and supplements space that has quickly gained traction across DTC and Amazon, with exciting plans now underway to expand into retail and wholesale.

Backed by influential founders, incredible investors and a highly engaged community, the business has sold millions of units within its first two years and continues to grow month on month. With a full product portfolio across ready-to-drink cans as well as supplements, this is an opportunity to help shape the next phase of a digitally native challenger brand on the move.

They are now hiring a Head of Commercial Strategy to bring structure and clarity to their commercial decision-making across channels. You’ll work closely with the Sales Director and leadership team to ensure every commercial lever—from pricing and margin to promo planning and forecasting—is optimised for growth.

Key Responsibilities:

• Build out commercial reporting and insights across all sales channels—DTC, Amazon, TikTok Shop, and emerging retail partnerships
• Maintain detailed P&L modelling at SKU and channel level, ensuring visibility of true margin after fees, promotions, and fulfilment
• Monitor promotional activity and assess return on investment across digital and retail channels
• Analyse the performance of subscription models, identifying ways to increase customer retention and lifetime value
• Lead commercial planning processes, aligning sales forecasts with stock availability and production timelines
• Partner with the Sales Director to evaluate retail and wholesale deals, trade terms, and customer growth plans
• Work cross-functionally to ensure cash flow and purchasing decisions are guided by commercial performance
• Deliver regular reports and insights to senior stakeholders, highlighting commercial risks, opportunities, and performance trends

About You:

• Commercially minded with experience in FMCG, particularly across DTC and omnichannel sales
• Proven track record of owning forecasting, reporting, and financial models in a fast-paced environment
• Confident building and analysing performance data in Excel/Google Sheets
• Familiar with margin dynamics across DTC platforms, Amazon, and retail/wholesale channels
• Able to work closely with marketing, operations, finance—and particularly sales—to align on business priorities
• Comfortable making data-driven recommendations that drive margin, growth, and operational efficiency
• Comfortable operating as an individual contributor, managing your own workload without direct team support

Why This Role?

• Shape the commercial direction of a brand at a pivotal point in its growth
• Work directly with the Sales Director and senior leadership on high-impact strategic decisions
• Join a mission-led business with strong traction and high consumer engagement
• Real ownership and visibility in a fast-paced, entrepreneurial environment
• Attractive package with clear scope for progression

At Lime Talent, we are committed to supporting diversity and inclusion. We welcome applications from all backgrounds and ensure every candidate is assessed solely on merit and ability.

Lime Talent is acting as an employment agency in relation to this vacancy. Lime Talent is a recruitment agency specialising in the consumer goods industry. To view a broader selection of our current vacancies, go to www.limetalentgroup.com.

By making an application to Lime Talent you confirm that you have read and agree to our privacy policy which can be found at https://www.limetalentgroup.com/privacy-and-data-policies.