Head of Brand Partnerships

Ministry of Sound; Greater London; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Free gym access

Free Ministry membership with access?—

Free fitness classes & wellness events

Free GP access and prescription

Job summary

Ministry of Sound Group is seeking a Head of Brand Partnerships to shape and lead the creative development of brand collaborations across its ecosystem. You will generate innovative partnership concepts, craft briefs, and guide partners and agencies to deliver campaigns that enhance our brand and connect with new audiences.

You will lead the creative vision for partnerships across music, nightlife, fitness, events, hospitality, and lifestyle products, translating brand goals into compelling

Qualifications

• Experience developing creative brand partnerships or campaign concepts within music, entertainment, culture, or lifestyle sectors.
• Ability to generate ideas quickly and articulate them clearly through decks, briefs, and presentations.
• Excellent storytelling, communication, and conceptual writing skills.

Responsibilities

• Lead ideation sessions, workshops and brainstorms to explore partnership directions.
• Develop pitch narratives, concept decks, and creative proposals that bring ideas to life.
• Oversee end-to-end delivery of partnerships, including budgets and KPIs.

Skills

Brand partnerships

Creative briefs

Campaign planning

Stakeholder management

Job description

Ministry of Sound has never been a business that stands still. While we're proud of the impact we've had on music, culture and entertainment over the last three and a half decades, we're focused on what's coming next. Today, we're a collection of businesses spanning music, entertainment, hospitality, events, workspaces and fitness, connected by a shared obsession with creating unforgettable experiences, bringing people together and doing things differently.

From the world-famous Ministry of Sound Club, to The Ministry and Ministry Venues, through to our charity Jai Dog Rescue, each part of the Group plays a role in shaping the communities and experiences we're known for.

We're entering an exciting phase of growth and evolution. Across every part of the business, we're investing in our people, our brands and the experiences we create. We have the advantage of being an established and globally recognised brand, but we still operate with the energy, pace and entrepreneurial mindset of a challenger. Ideas move quickly, opportunities are there to be seized, and individuals have the chance to make a visible impact.

If you're looking for a role where you can help shape the future of a unique group of brands, create experiences that people genuinely remember, and be part of a team that's building what's next, there's never been a more exciting time to join Ministry of Sound Group.

ROLE

The Head of Brand Partnerships is responsible for shaping and leading the creative development of brand collaborations across the Ministry of Sound ecosystem. You will generate innovative partnership concepts, create inspiring briefs, and guide partners and agencies through the creative process to deliver campaigns that enhance our brand and connect with new audiences.

This role requires a creative thinker with strong cultural intuition, deep understanding of youth culture, music, nightlife, fitness and lifestyle sectors, and the ability to translate brand values into world-class collaborative ideas.

You will lead the creative vision for Ministry of Sound’s brand partnerships across music, nightlife, fitness, live events, hospitality, and lifestyle products. You’ll develop culturally relevant partnership concepts grounded in insight, audience behaviour and emerging trends. You’ll craft and articulate strong creative briefs that inspire internal teams, agencies, and brand partners. With experience translating brand goals into clear, impactful creative and campaign ideas, you will champion innovation and originality—ensuring every collaboration strengthens Ministry of Sound’s cultural relevance.

Commercial & Data

You will work closely with external agencies to define deliverables and pricing structures for brand partners. You will manage the brand partnership budget end‑to‑end—tracking performance, reporting to stakeholders, and setting, monitoring and evaluating KPIs. You will ensure all campaigns are delivered efficiently, maximise profitability, and maintain strong margin protection.

Account Management

You will oversee all contract obligations and deliverables, ensuring standards and KPIs are consistently met. You’ll collaborate with agencies on renewals, tenders and long‑term growth opportunities. You will build strong relationships with brand partners, identifying ways to extract additional value for both sides throughout the contract term.

Creative Development & Ideation

You will respond to brand and agency briefs with speed and clarity, delivering high‑quality creative thinking. You’ll develop pitch narratives, concept decks, and creative proposals that bring ideas to life. You will lead ideation sessions, workshops, and brainstorms to explore new partnership directions and opportunities. You will manage external agencies, providing clear, inspiring briefs aligned with partnership and brand objectives.

Partnership Shaping & Delivery

You will guide partners through the entire creative development journey, from initial concept to final execution. Working closely with events, creative, marketing, product, and digital teams, you will maintain creative integrity across all activations. You will ensure every output reflects Ministry of Sound’s tone, aesthetic and brand values. You should have experience nurturing long‑term partner relationships, continually developing ideas that evolve and expand collaborations.

Skills & Experience Required

You will be able to demonstrate experience developing creative brand partnerships or campaign concepts within music, entertainment, culture, or lifestyle sectors. Having the strong ability to generate ideas quickly and articulate them clearly through decks, briefs, and presentations will be key. You will possess excellent storytelling, communication, and conceptual writing skills, and must have a strong understanding of youth culture, nightlife, music, fitness, and cultural trends. You will be highly collaborative, able to work closely with internal creative and operational teams and passionate about culturally‑led ideas, experiences, and brand innovation.

BENEFITS

Ministry of Sound offers an excellent range of benefits to support you as you grow

with the company and take part in achieving our collective mission.

Free Ministry membership with access to our gym

Free fitness classes & wellness events

Free GP access and prescription service

24/7 Counselling and Support Helpline

Thrive Support app to help monitor your wellbeing

Life Assurance Scheme

Online Health Assessments

Annual company bonus

Season ticket loan

Cycle to work scheme

Enhanced maternity and adoption leave

Pleasant Oddities

Access to cultural events hosted at The Ministry

Family & friends membership discount

Free entry to Ministry of Sound Club

Dog‑friendly office

Free lunch and refreshments

Hospitality Rewards: a rewards scheme with discounts for many popular retailers

Your Birthday off

This is a permanent full-time role, onsite in SE1, 5 days a week.

£60k-80k per annum, depending on experience.