Head of Brand Marketing

V&C; London; On-site; GBP 80,000 - 130,000; Full time

Job summary

A known beauty brand is seeking a dynamic Head of Marketing to lead its global marketing strategy, drive brand awareness, and spearhead multi-channel growth. This role involves strategic leadership, digital marketing, and team development, requiring extensive experience in consumer-facing brands and a strong commercial mindset.

Qualifications

• Proven experience in a senior marketing leadership role within a high-growth, consumer-facing brand.
• Deep expertise across digital marketing, e-commerce growth, brand marketing, PR, and collaborations.
• Highly commercial mindset with a strong ability to interpret data to drive decisions.

Responsibilities

• Develop and implement a global marketing strategy that aligns with business goals.
• Oversee data-driven performance marketing strategies to enhance customer acquisition.
• Lead and develop a high-performing marketing team, fostering a culture of innovation.

Skills

Leadership

Digital Marketing

E-commerce Growth

Data Analysis

Brand Marketing

Tools

Google Analytics

Shopify Plus

Job description

V&C Associates are executive search organisation working with Global Brands and we are working with a known beauty brand who have a rapidly growing presence across the UK, US, and AUS, they are seeking a dynamic Head of Marketing to lead the global marketing strategy, drive brand awareness, and spearhead multi-channel growth. The position will be responsible for developing and executing a comprehensive, data-driven marketing strategy across all key functions.

This role demands a strong commercial mindset, creative storytelling expertise, and deep knowledge of digital marketing, e-commerce, and influencer.

Key Responsibilities Strategic Leadership & Brand Growth engagement.

• Develop and implement a global marketing strategy that aligns with the business goals, revenue targets, and brand positioning
• Oversee all aspects of marketing across on a global scale, ensuring cohesion in brand messaging and market expansion strategies.
• Identify growth opportunities and market trends, leveraging data and insights to drive strategic decision-making.
• Collaborate with the CEO and senior leadership team to shape the overall business vision and expansion plans.
• Ensure a unified brand experience across all touchpoints.

Digital & Performance Marketing

• Work with Digital to drive e-commerce revenue growth through paid social, PPC, SEO, CRM, and UX/CRO strategies.
• Oversee data-driven performance marketing strategies, ensuring efficient customer acquisition and retention.
• Develop and refine multi-channel marketing campaigns across Instagram, TikTok, YouTube, and emerging platforms.

PR, Events & Partnerships

• Drive high-impact PR and media strategies, securing global press coverage and increasing brand visibility.
• Oversee high-profile events, launch parties, and pop-ups, ensuring immersive brand experiences that drive engagement.
• Foster relationships with media, celebrity stylists, and industry partners to enhance brand credibility.
• Ensure all PR and event initiatives align with commercial goals and strengthen brand positioning.

Creative & Brand Direction

• Define and refine the brands identity, tone of voice, and visual storytelling, ensuring alignment across all channels.
• Oversee the development of global campaigns, ensuring creative consistency across marketing, social, and digital platforms.
• Ensure brand messaging resonates with our target audiences, adapting creative strategies for each market.
• Work closely with the Creative and Production teams to develop high-quality visual assets for campaigns, ads, and social media.

Data-Driven Decision Making

• Utilise data analytics, insights, and consumer behaviour research to optimize marketing strategies.
• Monitor key performance metrics (ROAS, CAC, CLV, AOV, engagement rates) and adjust marketing spend accordingly.
• Leverage Google Analytics, Shopify Plus, and advanced data tools to track and enhance performance.
• Deliver monthly reports and insights to senior leadership, ensuring transparency on marketing performance and impact.

Leadership & Team Development

• Lead and develop a high-performing marketing team, fostering a culture of creativity, innovation, and data-driven decision-making.
• Oversee the growth and structuring of the marketing teams to support business objectives.
• Provide mentorship and career development opportunities to team members, ensuring long-term success.
• Lead a culture of excellence, collaboration, and results-driven execution.

Skills and Requirements:

• Proven experience in a senior marketing leadership role within a high-growth, consumer-facing brand, not necessarily from a beauty back ground Fashion experience and exposure would be preferable.
• Deep expertise across digital marketing, e-commerce growth, brand marketing, PR, and collaborations.
• Highly commercial mindset with a strong ability to interpret data to drive decisions.
• Exceptional leadership skills with a track record of developing high-performing teams.
• Excellent communication, presentation, and stakeholder management skills.
• Innovative and creative thinker, able to push boundaries while maintaining brand integrity.
• Strong understanding of global market dynamics, with experience scaling brands internationally.