Interim Head of Brand Marketing (FTC, June start date)

MORI; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading company in the children's sleepwear sector is seeking an Interim Head of Brand Marketing. This role involves leading the brand marketing function, driving strategy, and managing a high-performing team to enhance brand awareness and engagement. The ideal candidate will have extensive experience in D2C marketing and a proven track record in brand building, PR, and social media strategies. Join a passionate team dedicated to empowering families to sleep better.

Benefits

Hybrid working

24 days holiday annually + UK bank holidays

Flexible working hours

Early finish on the last Friday of the month

Regular social activities

Up to 50% discount on collections

Qualifications

• An experienced senior brand manager with 4+ years managing a team.
• Experience in a digitally native, omnichannel retail business.

Responsibilities

• Lead the planning and execution of the brand strategy.
• Accountability for Brand Marketing channels and budget.

Skills

Leadership

Strategic Thinking

Communication

Project Management

Job description

Interim Head of Brand Marketing (FTC, June start date)

1 month ago Be among the first 25 applicants

MORI is a digitally native, omnichannel baby and children's sleepwear brand established and headquartered in London. We exist to empower families to sleep better. We are a hard-working and close-knit team dedicated to creating quality products and a brand loved by parents, globally. For a young emerging brand, MORI has achieved significant acclaim and global recognition, partly fuelled by celebrity endorsements, as well as winning multiple awards including Best Children's Sleepwear (2024), Most Eco-Friendly Brand (2020, 2021, 2022, 2024), Can't Live Without Parenting Product (2021, 2023), The Queen's Award for Enterprise (2022).

The Role

If you are an experienced Senior Brand Manager who has been working in the D2C space, this could be the role for you.

We are looking for a Head of Brand Marketing to join the team at MORI on a temporary basis. Reporting into our CMO you will lead our brand marketing function during 2025/26.

Responsibilities

• Lead the team through planning and execution of the 2025/26 brand strategy ensuring alignment with business objectives
• Along with driving existing initiatives forward you will propose compelling business cases for new initiatives to test during your time in the business
• Lead, inspire and develop a high-performing team: direct reports (2), the wider Brand team, along with external partners and agencies (when required)
• Accountability for Brand Marketing channels:
• Brand & Partnerships - Customer obsessed, a brand guardian and champion. You will be at the forefront of bringing actionable insights into the wider business to increase the relevance of our brand in the UK & US. Translate our brand purpose and values into compelling campaigns that drive brand awareness, build brand affinity, strengthen customer engagement with a focus on ROI
• PR & Influencers - You will lead our internal team to create buzz around the brand via consumer coverage, increased business coverage, and our successful organic influencer programme; with a focus on continuing to commercialise the latter
• Organic Social Media - With a sharp focus on maintaining our industry-leading engagement rate on our lead channel: Instagram, you take a strategic and highly creative full-funnel approach. You'll guide the team to explore emerging features and platforms
• Community - From digital (FB group) to physical community building (stores) you will nurture a customer-centric community that drives brand advocacy and fuels long term growth
• Retail & Wholesale - Support marketing efforts in these fast growing sales channels along with being a key stakeholder on store design for new store openings
• Collaborate with the Product, Growth marketing and Creative functions to deliver amazing brand experiences across every touchpoint of our brand
• Drive brand-led thinking across our business
• Responsible for the brand budget and channel performance
  
  

Requirements

• An experienced senior brand manager, with 4+ years at that level managing a team
• Experience working for a digitally native, omnichannel retail business
• Experience in a scale-up business
• Proven track record of being responsible for PR, influencer marketing (organic & paid), organic social media, content marketing, partnerships to drive our approach
• Strategy-led, commercially minded with conceptual vision
• A natural leader who thrives in a scale-up environment and can motivate teams to deliver results
• Brand building expertise through brand strategy and campaign management
• Strong interpersonal skills with the ability to communicate and influence with impact
• Experience managing external partners / agencies
• Strong planning, project and time management skills
• Ability to work both strategically and operationally
  
  
  

Benefits

• The opportunity to be a part of an award-winning brand
• Hybrid working with 1 day minimum in the office per week (Ladbroke Grove, London)
• 24 days holiday annually + UK bank holidays
• Flexible working hours, with core working hours 9am - 4pm
• Early finish on the last Friday of the month
• Regular social activities
• Up to 50% discount on our collections plus sample sales
  
  

Please complete our Google Form here, alongside completing the application form.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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