Head of Brand Experience

General Mills; Uxbridge; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading company in the food sector seeks a Head of Brand Experience to drive brand strategy and creative campaigns for iconic brands like Old El Paso and Green Giant. This role involves collaboration with senior stakeholders and managing global agency workstreams to ensure brand consistency and growth across markets.

Benefits

Flexible hybrid work policy

Access to free Headspace accounts

Performance-based bonuses

Health & Dental Insurance

Generous Family & Carers Leave

Enhanced pension contributions

Subsidized canteen

Extra volunteering days

Qualifications

• Extensive creative experience in high-profile agency or agency-client partnerships.
• Proven track record in developing Masterbrand campaigns across international markets.

Responsibilities

• Drive brand experience workstreams with strategy and guidance.
• Lead deployment of 'Building Iconic Brands' strategy.
• Manage global agency workstreams including creative development and media strategy.

Skills

Creative Experience

Strategic Mindset

Presentation Skills

Interpersonal Skills

Job description

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500+ colleagues bring their passion to our offices, manufacturing sites, R&D centers, and markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands like Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh, and more, we aim to become the undisputed growth leader in food for EUAU. In a constantly evolving world, we seek individuals who share our love of food and are hungry to shape the future.

What Your Role Is

As the Head of Brand Experience, you will be a key leader sitting on the Old El Paso and Green Giant Brand Development Leadership Teams. Your responsibility is to drive brand experience workstreams with strategy and guidance from the Business Unit Director.

You will lead the long-term vision and strategy, deploying the Brand Experience Planning Process annually to drive immediate demand and long-term growth and value creation for our brands.

This role offers a unique opportunity to lead the deployment of our "Building Iconic Brands" strategy, ensuring consistent and distinct brand expression across all markets and teams worldwide. You will be a strategic architect, balancing short-term marketing goals with long-term brand health, maintaining global consistency and relevance.

You will create top-tier creative campaigns that foster both immediate and sustained growth, building strong relationships with external agencies and internal stakeholders. Collaboration and influence are critical; you will partner with over 10 senior cross-functional stakeholders across marketing, sales, innovation, technology, quality, consumer insights, media, and key markets, effectively communicating and championing our brand vision.

Your expertise will also involve managing global agency workstreams, including creative development, brand design, media strategy, partnerships, and PR. You will translate core campaign ideas into comprehensive brand experience plans, leveraging paid, owned, and earned media channels.

Finally, you will craft impactful, through-the-line briefs for internal and external partners, grounding all planning in a deep understanding of consumer behavior. You will provide clear context, strategic intent, and guidance to your team.

What You Will Bring To The Team

• Extensive creative experience, ideally in a high-profile creative agency or agency-client partnership.
• A proven track record of developing and executing Masterbrand campaigns that deliver strong business results across multiple brands and international markets, preferably in Europe or Australia.
• Visionary leadership with the ability to craft compelling brand narratives and adapt them to local market nuances.
• A strategic mindset with a growth orientation, comfortable navigating ambiguity and driving change. You will also lead a small team.
• Excellent presentation skills with the ability to influence senior stakeholders, alongside strong business acumen and interpersonal skills to foster collaboration.

What’s in it for you?

• Work with Heart: Flexible hybrid work policy, with an average of 2 days in the office per week and an early finish at 15:00 on Fridays.
• Wellbeing: Access to free Headspace accounts for you and up to 5 friends or family, ongoing activities, Employee Assistance Program, and more.
• Bonus: Performance-based bonuses rewarding your contributions.
• Health & Dental Insurance: Available from day one.
• Family & Carers Leave: Generous leave policies to support your family needs from birth, adoption, or caregiving.
• Additional perks include enhanced pension contributions, subsidized canteen, peer recognition and discount platforms, extra volunteering days, and more.

Great Place To Work

Company Overview

We exist to make food the world loves. Our company values being a force for good, fostering learning, exploring new perspectives, and reimagining possibilities daily. We seek bold thinkers with big hearts who challenge and grow together. To become the leader in food, we surround ourselves with hungry, innovative people eager for what’s next.